Travel Retail

Overview
Founded in 1872, Shiseido is a global beauty company operating in approximately 120 countries and regions around the world. Our corporate mission: BEAUTY INNOVATIONS FOR A BETTER WORLD.
Based in Singapore, Shiseido Travel Retail is Shiseido’s global duty-free business which specializes in accelerating the growth of Shiseido’s brands to travellers and includes operations in airports, downtown stores, border shops, airlines, and ferries. Our portfolio includes skincare brands SHISEIDO, Clé de Peau Beauté, IPSA, ANESSA, THE GINZA, Drunk Elephant, and ELIXIR; makeup brand NARS; and fragrance brands narciso rodriguez and ISSEY MIYAKE PARFUMS.
Main purpose
Reporting to the Brand and Marketing Senior Manager, Clé de Peau Beauté (CPB), the Brand Senior Executive will actively participate in the translation of the CPB strategy into a Travel Retail (TR) specific roadmap, across various TR markets. You will work closely with the team to partner with the regions in localizing marketing strategies (including digital marketing), develop effective promotions and marketing materials, ensuring brand consistency across TR markets (Asia Pacific, EMEA, Japan).
Key Responsibilities
Brand Management
Support the Brand team in developing and executing the brand strategy to translate CPB’s global brand strategies into the Travel Retail roadmap
Assist Asst Brand Manager in liaison with external agencies and marketing teams for campaign creation and implementation (develop creative briefs, translation, monitor creative direction & manage assets and deliverables)
Support the development of Go-To-Market toolkits and marketing Guidelines (i.e. marketing calendar, launch book) for respective markets
Follow up with markets on submission of their marketing plans, post-campaign analysis, monthly reports
Support Assistant Brand Manager in consolidation of marketing intelligence and regional needs to better facilitate HQ briefing on the line-up
Support the AM in developing, execution sales tools to support on-counter services in the region
Liaise with Brand Holders and internal stakeholders in the end to end development and execution of Travel Retail Exclusive (TREX) sets
Support the forecast process with respective internal stakeholders
Consolidate data for reporting (e.g. sales reports, promotion offers, trend updates, consumer, and competitive insights) to stakeholders by leveraging marketing intelligence and feedback from TR regions on new product selections in a timely manner
Liaise with Travel Retail Design team on the creation/development of collaterals, outpost concept and Point of Sales Materials for counters/ key launches
Review store openings and assist in store design and Visual Merchandising initiatives
Other Administrative Support
Maintenance of, raising of purchase requisitions and any other administrative duties assigned from time to time
Maintenance and tracking of Brand’s budget files to ensure up-to-date spend is reflected accurately
Support the team on monthly meetings / presentations
Support ad-hoc projects, where needed
Requirements
Degree in Business, Marketing, or a related field
Minimum 3 years of relevant working experience
Prior experience in the beauty, cosmetics, or Travel Retail industry will have an added advantage.
Demonstrate agility, comfortable working in a fast-paced environment, and operating effectively under ambiguity
Creative, analytical, meticulous, resourceful, and displays initiative
Ability to multitask and proven experience in managing diverse stakeholders
A self-starter who can work independently with a positive mindset
A team player with strong interpersonal and communication skills to facilitate cross-functional discussions
Proficient in Microsoft Office
Job details
Seniority level: Associate
Employment type: Full-time
Job function: Marketing
Industries: Personal Care Product Manufacturing, Retail Health and Personal Care Products, and Retail
#J-18808-Ljbffr