Integrated Marketing Communications Manager

Responsibilities Develop and execute B2B marketing communication strategies to influence and engage key stakeholders across brands, media agencies, creative agencies, ecosystem partners, and industry associations. Drive storytelling that enhances TikTok for Business's presence and credibility in the market. Lead and manage integrated marketing campaigns end-to-end, spanning online/offline events, scaled education, partner enablement, content marketing, email marketing, social media, PR, client engagement, pipeline acceleration, and lead nurturing. Independently own and drive strategic cross-functional initiatives, working closely with teams across Sales, Product, Finance, and Operations to deliver marketing solutions that are aligned with business priorities. Provide creative and design direction across campaigns and experiences, serving as the bridge between internal vision and agency execution. Craft clear briefs, define creative expectations, and give actionable feedback to guide assets across visual, video, and experiential formats. Craft high-impact content across formats, including keynote narratives, social media copy, articles, and client-facing materials—ensuring clarity, tone, and relevance for diverse B2B audiences. Partner with both global and local teams across APAC to ensure tight alignment on strategy, sharing best practices and acting as a thought partner to elevate business performance and campaign effectiveness. Optimize key marketing channels with a focus on event performance, leveraging data and insights to evaluate impact, inform decision-making, and scale proven approaches across the region. Qualifications Minimum Qualifications Ability to thrive in a rapid, agile, and often ambiguous growth environment. Good understanding and appreciation of the business landscape and culture in APAC markets, exposure to regional roles. A team player and collaborator, strong relationship-building and leadership skills. Strong communication skills, particularly implemented in a cross-functional and global role and experience collaborating with internal and external stakeholders at all levels. Excellent in project management. Ability to quickly complete/execute large volumes of work with high quality and attention to detail. Preferred Qualifications Proven experience in brands, media, advertising or technology industries preferred. Proven experience developing integrated marketing strategies and executing go-to-market plans, especially events, are preferred. Passion for TikTok marketing, and up for the challenge of building something from the ground up. About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us. Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. #J-18808-Ljbffr