APAC Social Lead, Global Marketing

2 weeks ago

Singapore TikTok Full time

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Responsibilities
Lead content strategy and execution for TikTok's Social channels across APAC, including always-on storytelling and campaign integration.
Work cross-functionally to develop social-first content that enhances campaigns.
Translate Comms & Marketing strategy into proactive, platform-appropriate content that helps build trust in our company and platform.
Act as a central point of contact for Social across Comms, Marketing and beyond, ensuring alignment of narrative, goals and creative.
Partner with creators, publishers, and cultural voices to bring authenticity and credibility to our storytelling.
Collaborate with the @TikTok Japan and Korea teams on content planning, campaigns and messaging.
Provide strong creative feedback to partner agencies on concepts, copy, and execution, ensuring output is on-brand and engaging.
Manage external agencies to deliver consistent, high-quality work and productive collaboration.
Track content performance and translate insights into actionable learnings for future campaigns.
Qualifications
Minimum Qualifications: Substantial experience working on a national or global brand in Social, ideally with a Japanese or Korean presence, either in-house or at an agency.
Experience managing a small team.
Excellent written and spoken English communication skills.
Proven track record of integrating Social into flagship campaigns, as well as Always On content.
Experience with social listening tools such as Brandwatch, Sprinklr, and more.
About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, with offices worldwide including Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our product helps people authentically express themselves, discover and connect. Our diverse teams make that possible. We strive to do great things with great people, lead with curiosity and humility, and embrace challenges as we grow as one team.
We foster an "Always Day 1" mindset to achieve meaningful breakthroughs for our company, users, and communities. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. We celebrate diverse voices and strive to reflect the many communities we reach.
We are passionate about this and hope you are too.
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