
Strategic Digital Campaign Specialist
2 days ago
Job Title: Performance Planner
We are seeking a highly skilled Performance Planner to join our team.
About the Role:
The role sits within a market-leading performance team, responsible for implementational / executional management. As a Performance Planner, you will be tasked with planning, optimizing and activating digital campaigns.
You report directly to the Performance Director / Performance Manager in the team.
Main Responsibilities:
- Digital Campaign Planning: Plan, setup and manage all digital advertising channels primarily Paid Search (Google Ads, Bing Ads), TikTok and Facebook Ads Manager
- Campaign Optimization: Monitor and optimize channels and campaigns to achieve business objectives with efficiencies and scale
- Performance Reporting: Assist in the preparation and rationale of performance marketing recommendations and annual plan presentations
- Budget Management: Ensure budgets are tracked and spent efficiently
- Data Analysis: Perform data analysis and provide thought leadership based on consumer insights where relevant
Requirements:
- SEM Activation Experience: Minimum 1 year of SEM activation and optimization experience
- Social Ads Setup: Minimum 1 year of Social Ads setup experience
- Planning Experience: Minimum 1 year of planning experience, with exposure in omnichannel (Programmatic, Offline, etc.) planning considered a plus
- Campaign Manager Floodlight Reports: Basic experience of pulling Campaign Manager Floodlight reports is required
- Programmatic Media Planning: Knowledge of Programmatic (DV360, TTD) media planning and setup is a plus
Personal Attributes:
- Attention to Detail: Strong attention to detail
- Prior Experience: Prior experience in a media agency preferred
- 'Can Do' Attitude: A 'Can Do' attitude
- Tenacious: Tenacious
- Business Savvy: Business savvy
- Persuasive: Persuasive
This is an exciting opportunity for a talented individual to join our team and contribute to our success.
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