Marketing Operations Specialist

3 days ago

Singapore ST Engineering Full time

Overview
Marketing Operations Specialist
(SCDS/TK) at ST Engineering is a global technology, defense, and engineering group. We are seeking a candidate to lead and optimize the marketing engine with data-driven decision-making, operational excellence, and measurable business outcomes.
As a
Marketing Operations Specialist , you will be responsible for optimizing marketing processes, automation, and performance tracking to enhance efficiency, effectiveness, and scalability. You will drive data-driven marketing strategies, manage marketing automation, and oversee performance analytics to ensure seamless execution of integrated campaigns. Your expertise will help shape demand generation, improve conversion rates, and maximize return on marketing investment (ROMI).
Responsibilities
Data-Driven Marketing & Performance Analytics
Establish and optimize a data-driven marketing framework to guide strategic decision-making.
Analyze Salesforce campaign and funnel performance metrics to identify opportunities for improvement.
Develop and manage marketing dashboards, ensuring visibility into key performance indicators (KPIs).
Provide insights to enhance audience targeting, segmentation, and engagement strategies.
Business Alignment & Marketing Cadence
Develop a structured marketing cadence aligned with business objectives.
Facilitate cross-functional collaboration between marketing, sales, and business units to ensure alignment.
Drive regular business reviews to evaluate marketing effectiveness and support revenue goals.
Train marketing teams on running reports and executing tasks within marketing automation programs.
Deploy and train regional teams on new tools and processes introduced by the global marketing team.
Pipeline Health & Demand Waterfall Management
Monitor the health of the marketing and sales pipeline, ensuring optimal funnel performance.
Define and refine demand waterfall metrics (MQLs, SQLs, SALs) in collaboration with sales.
Identify bottlenecks in the conversion funnel and implement corrective strategies.
ROMI & Conversion Optimization
Track and analyze marketing ROI, ensuring accountability for marketing spend.
Implement best practices for optimizing lead conversion and customer acquisition costs.
Leverage A/B testing, predictive analytics, and attribution modeling to enhance performance.
Email Automation & Nurture Programs
Track and analyze automated email nurture workflows to improve engagement and conversions.
Optimize email marketing strategies for lead nurturing, retention, and upsell opportunities.
Ensure compliance with data privacy regulations and best practices in email marketing.
Qualifications
Bachelor degree in Marketing, Business, Analytics, or a related field.
8+ years of experience in marketing operations, demand generation, or digital marketing.
Strong analytical mindset with expertise in marketing analytics, CRM, and automation tools.
Experience in developing and optimizing marketing cadences, pipelines, and demand waterfalls.
Proficiency in Salesforce CRM system and Salesforce Marketing Cloud (

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