
Social Media Performance Manager
1 week ago
Weareseekingaresults drivenandcreativeSocialMediaPerformanceManagertojoinourSocialEngagementTeamatSoDramaEntertainment.Inthisrole,youwillleadthechargeingrowingandoptimizingthesocialmediapresenceofourlifestyleandentertainmentapp–Kakee–withastrongfocusonperformancemarketing,contentcreation,andaudienceengagement.You’llmanagepaidcampaigns,driveplatformgrowththroughmediabuyingstrategies,andcreatemobile-firstvideocontentthatresonates.TheSocialEngagementteamsitswithintheCreativeInnovationDepartmentunderthewiderCreative&Contentgroup.Aspartofthisteam,you’llworkcloselywiththeTeamLeadtodeliverhigh-impactsocialmediastrategiesthatkeepourbrandsattheforefrontofSingapore’sdigitalentertainmentspace. KEYRESPONSIBILITIES 1.PaidAdvertising&PerformanceMarketing Plan,execute,andoptimisepaidsocialmediacampaignsacrossplatformswithafocusonperformance,reach,andconversionmetrics. WorkcloselywiththeMarketingteamtodefinecampaignobjectives,manageadbudgets,andcreatehigh-performingcreatives. LeverageanalyticstoolstomeasuresuccessandreportonROI,whilesuggestingcontinuousimprovementstoadbuyingstrategies. 2.SocialMediaManagement BeapartoftheteamoverseeingandmanagingthesocialmediaaccountsofSoDramaEntertainment,ourupcomingnewRewards&Entertainmentapp-Kakee,ensuringconsistencyandversatilityintone,branding,andmessagingacrossFacebook,Instagram,TikTok,andYouTube. 3.ContentCreation&CampaignExecution Ideate,developandproduceengaging,shareable,andtrend-drivencontentacrossplatformsandemergingchannelsinlinewitharobustcontentcalendar. Planandexecutecreativesocialmediacampaigns,contestsandinteractiveactivitiestodriveengagement,downloadsandothersuccessfactors. 4.PartnerCollaborations Identifyandengagewithinfluencers,creatorsandbrandambassadorstoexpandreachandenhancebrandcredibility. Developandexecuteinfluencerpartnershipsanduser-generatedcontentcampaignswiththeMarketing&Brandingteamtoamplifyreach. 5.Cross-FunctionalCollaboration Workcross functionallywithinCreative&ContentandwithProduct,Tech,Marketing,BusinessDevelopmentandotherinternalstakeholderstomeetsocialengagementKPIs PartnerIdeationLab–ourin-housecreativedesignteam–inparticipatinginexternalclientpitcheswhenrequired,focusingoneffectiveandappropriatesocialengagementstrategiesandideas. REQUIREMENTS Bachelor’sdegreeinDigitalMarketing,Media/Communications,orarelatedfield. 2–4yearsofexperienceinsocialmediaperformancemarketing,media/adbuying,orcontentmarketing–ideallyinentertainment,media,orlifestylesectors. Strongunderstandingofadplatforms(Meta,TikTok,YouTube),A/Btesting,biddingstrategies,andperformancemetrics. Confidentinmobilecontentcreation–filming,editing,andproducingshort-formvideosindependently. Excellentwritingandcommunicationskills;creativeandculturallyfluentacrossdigitalplatforms. Hands-onexperiencewithanalyticstools(e.g.,MetaBusinessSuite,TikTokAdsManager,GoogleAnalytics);familiaritywithEmplifyisaplus. Agile,self-motivated,andthrivesinafast-paced,content-firstenvironment. Passionateaboutentertainment,digitalmedia,andSingapore’smultilingualpopculturelandscape. ProficiencyinbothEnglishandMandarinisaplus–tosupportbilingualcontentacrossplatforms. WHYJOINUS Bepartofaleadingmediaandentertainmentbrandshapingthefutureofdigitalengagement. Workwithanenergetic,creativeteamonexcitingprojectsacrossmultipleplatforms. Workinafast-paced,dynamicenvironmentwithopportunitiesforgrowthandinnovation. Competitivecompensation,benefitsandgrowthopportunitiesinanexcitingdigitalentertainmentspace. #J-18808-Ljbffr
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