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Key Responsibilities
Public Relations & Communications
• Develop and execute PR strategies to strengthen and enhance the brand's visibility across automotive, lifestyle and business media platforms.
• Manage press releases, media statements and official communications across public platforms.
• Manage press engagement at events, launches, and other public touchpoints.
• Maintain a centralised structured database of media mentions.
Talent & Partnership Management
• Oversee media and influencer engagement for all key brand events, including car launches, showroom activations and roadshows.
• Review and respond to all inbound branding, PR and sponsorship opportunities.
• Identify and pro-actively pitch for branding partnerships and media features.
• Evaluate and shortlist partnership proposals from KOLs and external brands who align with the BYD by 1826 vision.
• Draft agreements and negotiate collaboration deliverables, pricing and exclusivity terms with selected brand partners.
• Liaise with internal departments to ensure brand consistency is cohesive across all touchpoints.
Community & CSR-Driven PR
• Identify and manage PR opportunities connected to local welfare, community engagement and environmental sustainability.
• Work with internal teams and external partners to support CSR activations that are in line with BYD by 1826's branding.
• Pitch and secure media coverage around community events or collaborations with purpose-driven organizations.
Qualifications
• 2-4 years of relevant experience in PR, media handling or in CSR related fields.
• Diploma or Degree in Public Relations, Marketing, Communications or related field preferred.
• Excellent writing, communication and media pitching skills, and strong proficiency in both English and Chinese is a must.
• Strong team player & ability to work under pressure and tight timelines.
• Strong media network and track record of earned coverage.
• Resourceful, proactive and highly organized with strong communication & stakeholder management skills.
• Experienced & passion for managing proposals, community engagement or CSR-related events is necessary.
