Marketing & Communications Senior Manager, APAC

2 weeks ago


Singapore CDP Full time

About CDP:
CDP is a global non-profit that runs the world's only independent environmental disclosure system. As the founder of environmental reporting, we believe in transparency and the power of data to drive change.
Partnering with leaders in enterprise, capital, policy and science, we surface the information needed to enable Earth-positive decisions. We helped more than 24,800 companies and almost 1,000 cities, states and regions disclose their environmental impacts in 2024. Financial institutions with more than a quarter of the world's institutional assets use CDP data to help inform investment and lending decisions.
Our team is truly global, united by our shared desire to build a world where people, planet and profit are balanced. Visit or follow us @CDP to find out more.
About the team:
The Marketing & Communications function's purpose is to Protect & Enhance CDP's Brand, Connecting People to the Purpose through Storytelling, to Drive Sustainable Growth.
The Market Activation team drives the strategic implementation of CDP's Marketing & Communications campaigns across APAC, ensuring local relevance and effectiveness. The team tailors global campaign tactics to regional markets, using the full breadth of marketing and communications channels, while ensuring alignment with CDP's strategic objectives and positioning.
About this role:
Deliver regional activation plans that drive top-of funnel awareness of CDP in APAC (excluding China & Japan), tailoring tactics to reach local audiences while ensuring alignment with global Marketing & Communications strategy.
What you will do:
Strategic Planning:
Design and execute a regional marketing & communications activation plan for APAC (excluding China & Japan), aligned with global campaign objectives and local market needs.
Collaborate with the global Marketing and Communication teams to ensure the global strategy serves the region and to provide insights on local markets and audiences
Track and analyze campaign performance, applying insights to optimize future activity.
Act as the key marketing interface for APAC (excluding China & Japan), coordinating closely with internal teams across regions and functions.
Align campaign plans with regional priorities and seek ongoing feedback from partners and stakeholders.
Media & PR:
Develop PR materials, manage local PR agencies when relevant, and pitch stories to top-tier media outlets to enhance CDP's nature topics by working closely with the Media Relations & Spokesperson Engagement team to address trending local issues.
Prepare and brief senior spokespeople for media interviews and journalist engagements.
Events & Speaking Engagements:
Secure and coordinate high-level speaking opportunities for senior spokespeople at regional events.
Organize CDP-hosted events (e.g., webinars, roundtables) to drive thought leadership and stakeholder engagement.
Prepare detailed briefings for senior spokespeople and talking points to ensure message consistency and strategic alignment.
Coordinate with our CEO Office team for CEO media profiling and event opportunities.
Digital & Social Media:
Lead LinkedIn and other digital content strategies to reach APAC (excluding China & Japan) audiences, aligned with CDP's brand and voice.
Localize centrally developed global social media and email campaigns for greater regional impact.
Collaborate with the Marketing Performance & Enablement team to optimize regional performance on the CDP website and digital channels
Direct reports: None
Internal stakeholders: Regional teams from other functions, global Marketing and Communication teams
External stakeholders: Media, partners, event organizers, PR agencies.
We're looking for:
Excellent written communication skills in English. Ability to independently draft compelling media and event materials, aligning with global key messaging, including on complex and sensitive topics.
Understanding of corporate sustainability, financial markets, and ESG-related regulations and policies.
Experienced in media relations, including managing PR agencies, pitching to top-tier journalists, and preparing press materials.
Confident in planning and executing Digital and Social media strategies (LinkedIn) to build brand presence and engagement
Experience in organizing both owned and third-party events, from concept to delivery, including securing speaking opportunities and coordinating logistics and briefing of senior stakeholders.
Skilled in providing integrated marketing communications strategies for campaign planning and execution.
Creative and strategic mindset, capable of applying innovative ideas to achieve organizational objectives and KPIs.
• Adaptable and resourceful — thrives in dynamic, fast-paced environments and able to manage multiple priorities under tight deadlines.
Highly organized with a meticulous approach to meeting deadlines and maintaining high-quality standards. A critical eye for detail and accuracy in all aspects of work.
Proven ability to collaborate across global and regional teams, aligning efforts across functions and markets.
Strong analytical skills for tracking performance metrics, measuring impact, and applying insights for improvement.
Passionate about promoting and building CDP's brand presence globally and regionally. Collaborate with the global Marketing and Communication teams to ensure the global strategy serves the region and to provide insights on local markets and audiences.
Salary & Benefits:
SGD 100,060 - SGD 142,943.Final offer amount depends on multiple factors such as candidates experience and expertise, geographic location, total compensation, and market data. Benefits will be offered based on specific regional
requirements.
This is a permanent role based in Singapore. Interested applicants must be eligible to work legally in the Singapore. We cannot sponsor for this role.
Excellent written communication skills in English. Ability to independently draft compelling media and event materials, aligning with global key messaging, including on complex and sensitive topics.
Understanding of corporate sustainability, financial markets, and ESG-related regulations and policies.
Experienced in media relations, including managing PR agencies, pitching to top-tier journalists, and preparing press materials.
Confident in planning and executing Digital and Social media strategies (LinkedIn) to build brand presence and engagement
Experience in organizing both owned and third-party events, from concept to delivery, including securing speaking opportunities and coordinating logistics and briefing of senior stakeholders.
Skilled in providing integrated marketing communications strategies for campaign planning and execution.
Creative and strategic mindset, capable of applying innovative ideas to achieve organizational objectives and KPIs.
• Adaptable and resourceful — thrives in dynamic, fast-paced environments and able to manage multiple priorities under tight deadlines.
Highly organized with a meticulous approach to meeting deadlines and maintaining high-quality standards. A critical eye for detail and accuracy in all aspects of work.
Proven ability to collaborate across global and regional teams, aligning efforts across functions and markets.
Strong analytical skills for tracking performance metrics, measuring impact, and applying insights for improvement.
Passionate about promoting and building CDP's brand presence globally and regionally. Collaborate with the global Marketing and Communication teams to ensure the global strategy serves the region and to provide insights on local markets and audiences.
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