CRM & Loyalty Manager

5 days ago

Singapore Park Hotel Group Full time

Overview
The Manager, CRM & Loyalty is responsible for driving guest engagement, retention, and lifetime value through data-driven marketing initiatives. The role focuses on managing CRM platforms, email marketing, loyalty campaigns, and performance optimisation to strengthen the group’s commercial growth.
Job Functions
Develop, execute, and optimise email marketing campaigns that drive engagement, bookings, and repeat stays.
Manage CRM platform operations including database health, audience segmentation, and automation workflows.
Refine customer journey across lifecycle stages, leveraging personalisation opportunities.
Lead loyalty marketing initiatives, driving enrolments, activation, and repeat bookings.
Implement A/B testing and campaign optimisation to improve open rates, CTRs, conversions, and revenue contribution.
Partner with hotels to align CRM and loyalty campaigns with business priorities.
Analyse campaign performance, database trends, and member behaviour, translating insights into actionable strategies.
Ensure data compliance and accuracy across all CRM activities.
Stay current with CRM, marketing automation, and loyalty best practices.
Qualifications & Skills
Tertiary education in Business, Marketing, Hospitality Management, or related fields.
5–8 years of related experience, a plus if those were within hospitality, travel, or consumer industries but we are open to candidates from cross industries.
Proven track record in managing email marketing & loyalty platforms.
Strong knowledge of CRM and loyalty metrics and levers.
Analytical mindset and results oriented.
Excellent communication skills in English (both written and verbal); proficiency in additional Asian languages is a plus.
Familiarity with remote working and Mac environment are pluses.
Seniority level
Executive
Employment type
Full-time
Job function
Marketing
Industries
Hospitality
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