Sr. Channel Marketing Manager, APAC

4 days ago

Singapore Anchor Search Group Full time

This position is an excellent hands-on opportunity at a fast-growing, US-based software cybersecurity company that is rapidly expanding internationally. As the Sr. Channel Marketing Manager in Asia-Pacific, you will work closely with the regional Channel Sales organisations and Partners to assist in scaling the business across the region.
You will be responsible for building scalable marketing campaigns, communications strategies and incentive programs with our Partner community. More specifically you will roll-out integrated Partner campaigns and programs, online and offline, against an annual and quarterly plan and budget, working closely with Channel Sales, and regional and corporate marketing teams.
Responsibilities:
Collaborate with APAC Channel Sales teams, as well as local and regional marketing to develop scalable and repeatable marketing strategies and campaigns to drive awareness and demand generation of the company and Partner offerings
Build strong relationships with Partners, create marketing plans with key Partners, while ensuring all Partners are informed, engaged and excited about product offerings, brand and collaboration
Execute end-to-end virtual and in-person event logistics (webinars, executive roundtables, trade shows, conferences)
Tailor global digital campaigns to partner requirements and assist Partners with implementation (email, social, inbound)
Apply your resourcefulness to come up with new field programs to drive partner-sourced pipeline
Measure campaign impact through SFDC reporting, evaluate Channel campaign ROI, and present recommendations for improvement
Budget spend management
Requirements:
Minimum of 10+ years Partner field marketing experience across the Asia-Pacific region
Track record delivering strong marketing results that accelerate Partner revenue growth
Expert at end-to-end event delivery, both virtual and in-person programs
Familiar with different types of partners and routes to market
Self-motivated, able to work autonomously, and communicate effectively.
Project management/organisational skills and the ability to successfully manage multiple initiatives at once
Strong interpersonal skills and the ability to coordinate across multiple departments
Results-oriented with experience using qualitative and quantitative metrics with a focus on revenue, conversion, sales, and other marketing goals
Experience with enterprise software, SaaS, or security company desired
Familiarity with digital campaigns is a plus
We are looking for someone to help scale through our Channel Partners. Our ideal candidate would be a fast learner, flexible and be a self-starter within their role. This role requires a candidate who loves to develop impactful marketing strategies but can also deliver seamless execution of campaigns.
Interested candidates may send their CV to MAC (Reg No. R1221300) at quoting the job title in the Subject line. We regret that only shortlisted candidates will be notified.
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