Marketing Director

Overview
My client, a Singapore-based cutting-edge technology company specializing in autonomous cleaning robotics, is seeking an exceptional
Marketing Director
to lead global marketing efforts and elevate the brand to new heights. The role requires a visionary leader who can drive brand awareness, lead generation, and customer engagement across regions, ensuring the company stands out in a rapidly evolving competitive landscape.
You will be responsible for shaping and executing an integrated marketing strategy that aligns with global growth objectives and enhances the company’s position as a leader in autonomous cleaning robotics.
Key Responsibilities
Develop and own the global marketing strategy, driving alignment with commercial goals and regional priorities.
Champion the brand, ensuring consistency, clarity, and resonance across all channels and markets.
Lead competitor analysis and market intelligence to position the company as a category leader.
Define and execute brand development initiatives that elevate global presence and reputation.
Oversee external communications, including PR, thought leadership, events, and media relations.
Craft compelling messaging and storytelling that differentiates the company in the market.
Build and execute demand generation campaigns through digital, social, and performance marketing channels.
Manage SEO/SEM, marketing automation, and analytics to drive measurable ROI and pipeline contribution.
Partner with Product, Sales, and Channel teams to launch new products and innovations effectively.
Own positioning, messaging, sales enablement, and market activation for product launches.
Build and lead a high-performing marketing team, nurturing creativity and accountability.
Collaborate closely with regional teams (e.g., EMEA, APAC, NAM) to tailor and execute localized strategies.
Manage agency partners and vendor relationships to deliver impactful results efficiently.
Ideal Candidate
Strong track record in B2B lead generation
with clear ROI and CPL metrics
Experience launching and marketing tech hardware products
with solution selling
Skilled in marketing automation, CRM workflows, and building data dashboards
Strategic and hands-on : able to build and do with limited budget – stretch the dollar and hands on
Familiar with lead gen automation and Agentic AI
and tools to generate pipeline efficiently
Strong collaborator
with Sales, Product, and external agencies
An eye for beauty
– knows what great design, copy, and branding look like
Able to balance execution speed with brand excellence
Proven ability
to lead a small team of 10 including remote staff in Europe and the USA
Strong brand storytelling
Seniorities
Director
Employment type
Full-time
Job function
Marketing
Industries
Automation Machinery Manufacturing
Engineering Services
Machinery Manufacturing
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