JAPAC Digital Media Marketing Manager

4 days ago

Singapore Palo Alto Networks Full time

Overview
The JAPAC Digital Media Marketing Manager is a contract assignment at Palo Alto Networks. Contractors will not be employed by Palo Alto Networks but through trusted staffing partners.
The JAPAC Digital Media Marketing Manager is responsible for planning, executing, and optimizing paid media campaigns across various digital platforms to drive brand awareness, lead generation, and customer acquisition. This role requires a deep understanding of digital advertising strategies, data analysis, and a creative mindset to achieve marketing objectives.
Location: Singapore - Hybrid (Working from office 2 times a week). This is a 12-month contract assignment at Palo Alto Networks. The ideal candidate will have valid work authorization to work within Singapore. This position is not eligible for visa sponsorship.
Responsibilities
Lead agencies to create, manage and optimize paid media campaigns across search, social and content syndication (e.g., Google Search, LinkedIn).
Partner with analytics team and martech to ensure media connections, tracking, and conversion events are set up properly.
Generate reports detailing campaign performance and key insights for stakeholders.
Provide actionable recommendations based on data analysis to enhance future campaign effectiveness.
Coordinate with external agencies and partners as needed to execute campaigns effectively and on time.
Coordinate with internal teams to determine upcoming campaign, product, and content launches.
Identify new opportunities and innovative tactics to enhance campaign performance.
Assist in tracking marketing budgets and invoices.
Assist in marketing assets management.
Your Experience
Bachelor’s Degree (or equivalent work experience) with 7+ years of experience in integrated demand generation campaigns and deep paid media (paid search and social, display, syndication, and intent programs in B2B software), digital, multi-channel experience.
7+ years relevant experience in an international reporting environment.
Ability to work in a dynamic, fast moving and demanding environment.
Ability to collaborate with high-performing internal and outsourced teams.
Efficient team player.
Good knowledge and experience with digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, etc.
Well versed with Google Suite and MS Office applications.
About Palo Alto Networks
At Palo Alto Networks, everything starts and ends with our mission:
Being the cybersecurity partner of choice, protecting our digital way of life. We have the vision of a world where each day is safer and more secure than the one before. We’re here for better. We are a company built on the foundation of challenging and disrupting the way things are done.
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