Director, Portfolio Brand Marketing

Overview This role is responsible for maximizing the strength and breadth of the portfolio of products and services to reach financial objectives for the region while building brand equity and customer partnerships. This is a highly collaborative role and requires advanced skills in team development and leadership, stakeholder management, and cross‐functional execution. Integral to the role is deep understanding of channel, customer and consumer insights, identifying opportunities for portfolio growth, and the development of strategic and annual plan. Responsibilities Strategic and Annual Planning Lead a team to develop the annual and long‐range portfolio plan for the XX region in line with the company’s overall business objectives. Drive improved decision‐making through actionable insights. Develop regional strategy with an acute sense and understanding of diverse market dynamics, industry maturity, channel structure, customer, and consumer across the XX region. Provide thought leadership on how the portfolio will enable category growth programs for markets and customers. Portfolio Maximization Conceive, construct, implement, review, and refine the company’s marketing strategy. Maximize portfolio deployment plan across markets with consideration of market maturity and readiness. Continuously monitor portfolio performance KPIs and optimize the regional plan activation to reach the financial objectives. Responsible for the portfolio 4Ps implementation and continuous optimization including product portfolio strategy execution, pricing strategy optimization, channel strategy, and promotional plan. Develop marketing strategies that are culturally relevant and respecting diverse cultural environments in the region. Portfolio Execution Serve as the key brand interface with GMs, Market Leadership teams, and marketing/PA community to ensure marketing strategies and initiatives are well communicated and executed. Develop regional campaigns, toolkits and programs to support region‐wide activations, programs and selling materials. Lead the development, alignment and communication of quarterly Plan of Action in partnership with sales, marketing and other cross‐functional stakeholders. Develop and own the unit and revenue forecast for the portfolio (monthly, annual, long‐range). Drive cross‐functional and leadership alignment via the S&OP process. Develop and execute a holistic fit set/trial management strategy. Global Partnership Proactively partner with global stakeholders to ensure regional needs and requirements are taken into consideration within global plans. Build powerful teams with global and regional brand counterparts. Inform lifecycle management considerations to ensure a relevant and competitive commercial offer. Provide input on strategic development of global‐led brand claims and marcom asset development. Leadership and Team Management Lead and mentor a team of senior brand leaders and other professionals fostering a collaborative and high‐performing culture. Effectively partner to co‐create programs and plans in a culturally diverse environment. Cross‐functional collaboration with other departments and stakeholders to ensure alignment and support for portfolio plan and execution. Stakeholder communication: act as a key point of contact for internal and external stakeholders, providing regular updates and progress on portfolio strategy and execution. Qualifications Demonstrated influencing skills; ability to build effective relations and manage diverse, remote and cross‐functional teams. Experience managing multiple cross‐functional product marketing projects. Strong knowledge of organizational dynamics; proven history of managing within complex business environments. Strong financial understanding – full P&L management required. Strong analytical skills. Excellent written, oral and presentation skills. Proficiency with Microsoft Office, especially Excel. Work Environment Office‐based with some travel to CVI locations, customer sites and industry events. Sedentary to light physical effort necessary to perform the job. Professional office environment; fast‐paced. Experience Minimum of 15 years’ progressive product and/or brand marketing experience. 7+ years of management experience. Prior brand or product marketing leadership experience in B2B2C required. Experience in vision care category or similar B2B2C environment a plus. CPG marketing/customer marketing a plus. Experience with complex product portfolios and managing the full product lifecycle. Experience engaging and influencing key customers via brand strategy presentations. Education Bachelor’s degree required; MBA/MS preferred. #J-18808-Ljbffr