Performance Marketing Creative Strategist

1 day ago

Singapore Crafti Full time

Overview We’re looking for a data-driven Performance Marketing Creative Strategist (Meta/TikTok) who wants to make a real impact on a fast-growing wellness brand. This role is for a strategic marketer who understands logic, persuasion and content strategy for direct-response sales. You will own the creation and performance of our Meta and/or TikTok ads and guide each project from ideation to final video, while coordinating with videographers and content creators. What You’ll Do Ownership of the Ad Pipeline – build and maintain a steady flow of new ads, ensuring there are always structured tests running and new winning creatives ready to scale Selling & Storytelling – apply direct-response marketing principles to ad creation, ensuring a logical flow that drives attention, builds desire, and converts into sales Creator Management – liaise with content creators in Australia and the US, and provide clear structure and briefs for them Data-Driven Decision Making – analyse results, and iterate creatives based on results to continuously improve performance Project Management & Execution – manage end-to-end process for script → filming → edit → launch and coordinate with relevant parties to ensure that the projects move forward Team Coordination – work with content, design, and product teams to create high-quality campaigns on time Multi-Geography Execution – adapt campaigns for different markets (US, SG, etc.) while keeping brand voice consistent Who This Role Is For you understand the logical flow of selling - how to build attention, interest, desire and action in a short-form video you are systematic and process-driven, iterating creatives based on performance data you can manage multiple ad projects, working with creators and videographers to get the final videos done you understand how to analyse Meta/TikTok ad statistics (ROAS, CTR, CAC) and can explain why one ad outperformed another you are excited to learn, grow, and eventually lead a team as the company scales 80%+ year on year What We’re Looking For 3+ years of experience in direct response eCommerce marketing Strong grasp of direct-response advertising and how to structure ads for conversions Excellent project management and organisational skills Strong analytical ability Strong communication skills to coordinate with multiple content creators Proactive and detail-oriented Details This is a full-time hybrid role based in Singapore. Remuneration: ~5-7k SGD per month (may vary based on experience)Commitment: Full-time (Monday to Friday, 9.30am to 6.30pm)About Crafti Crafti is a fast-growing Direct-to-Consumer health and wellness brand with sales in the USA and Singapore. We are headquartered in Singapore and operate remotely across 4 countries. #J-18808-Ljbffr

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