
Manager, Resident/Patient Outreach
3 days ago
Manager, Resident/Patient Outreach & Engagement, RHSO
Job ID: 8696
Job Function: Administration
Institution: National University Health System
Job Responsibilities
Resident Engagement via Email Campaigns
Lead the planning, development and execution of targeted email campaigns to drive resident engagement and promote community health programmes
Manage end-to-end campaign process, including audience segmentation, approvals, testing, deployment and post-campaign performance analysis
Develop high-quality content adhering to brand guidelines and campaign objectives
Own and maintain an email marketing calendar, ensuring alignment with regional health initiatives and goals
Collaborate across functions to ensure seamless execution, in accordance to best practices and organisational protocols
Marketing & Publicity of Community Health Programmes
Develop publicity strategies and implement data-driven marketing campaigns to drive awareness and sign-ups to regional health initiatives and programmes
Support cross-functional teams to develop effective marketing campaigns and ensure timely rollout and alignment with overall objectives
Oversee development of marketing assets, messaging and promotional materials
Performance Tracking & Optimisation
Monitor campaign performance and engagement metrics to provide actionable insights
Optimise campaign performance based on data insights and stakeholder feedback
Manage campaign budgets efficiently to meet targets
Other Related Duties
Undertake any other projects/assignments as assigned
Job Requirements
Bachelor degree in marketing, business administration or related discipline
Minimum 8 to 10 years of marketing experience with at least 2 to 3 years in a supervisory role, in email marketing or members engagement, preferably in healthcare or public sector.
Proven experience in developing and executing data-driven email campaigns
Strong understanding of CRM and email platforms is a must
O perationally strong and process-driven with a focus on execution
Familiarity with best practices in consent and data management
Excellent stakeholder management skills with the ability to drive cross-team collaborations
Experience in healthcare communications would be advantageous
Able to work effectively under tight timelines
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