Senior Director of Performance Marketing

2 weeks ago


Singapore OKX Full time

Senior Director of Performance Marketing
OKX will be prioritising applicants who have a current right to work in Singapore, and do not require OKX's sponsorship of a visa.
Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
What You'll Be Doing
Drive user acquisition and revenue growth across the United States and UAE by owning the full-funnel performance marketing strategy. You will be responsible for hitting CAC, ROI, and channel scalability targets, while navigating crypto ad compliance to protect business continuity.
Lead paid acquisition strategy across Google, Meta, TikTok and other channels, optimizing for growth KPIs such as CAC, ROAS, LTV, and payback period.
Develop and execute region-specific media plans that align with user growth goals, campaign budgets, and UAE/US market dynamics.
Proactively manage compliance risk—embed regulatory intelligence into campaign workflows to minimize disallowed ads, reduce



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