M/AM, Marketing Communication and Engagement

M/AM, Marketing Communication and Engagement
Join to apply for the
M/AM, Marketing Communication and Engagement
role at
IMDA
M/AM, Marketing Communication and Engagement
Join to apply for the
M/AM, Marketing Communication and Engagement
role at
IMDA
Get AI-powered advice on this job and more exclusive features.
(What the role is)
As part of the Sectoral Transformation Group in IMDA, the SMEs Go Digital Division aims to help SMEs use digital technologies and build stronger digital capabilities to seize growth opportunities in the digital economy. With digital technology transforming every sector of Singapore’s economy, it is essential that our SMEs make the most of digital technologies to improve operations and generate new revenue for growth.
(What the role is)
As part of the Sectoral Transformation Group in IMDA, the SMEs Go Digital Division aims to help SMEs use digital technologies and build stronger digital capabilities to seize growth opportunities in the digital economy. With digital technology transforming every sector of Singapore’s economy, it is essential that our SMEs make the most of digital technologies to improve operations and generate new revenue for growth.
SMEsGD manages CTO-as-a-Service – a one stop platform that helps SMEs go digital anytime, anywhere The Marketing Comm team at SMEsGD helps to promote CTO-as-a-Service as well as digitalisation and its benefits to SMEs.
(What you will be working on)
Responsibilities:
Ensure coherence of SMEsGD and CTO-as-a-Service messaging and narratives
Develop and maintain SMEsGD content calendar
Ensure constant stream of success stories, trends and engagement content
Source for suitable SME profiles for feature on CTO-as-a-Service and with media publishers
Execute content partnerships with media publishers for promotion of CTO-as-a-Service
Vendor and stakeholder management
Develop CTO-as-a-Service monthly newsletter – curate and source for content, monitoring of CTRs as well as eDM base opt in and drop offs (using Salesforce Marketing cloud)
Develop strategies to ensure healthy base and ensure low opt out rates
Management of publication of content on IMDA website and CTO-as-a-Service
Implement, and execute key outreach events for SME Go Digital
Execute administrative processes for marketing activities, which includes procurement of services, managing budgets and measurement of effectiveness of content developed and channels leveraged.
Requirements:
Background in Mass Communications, Marketing, Business Administration or its equivalent.
Minimum 3 years of relevant experience in content development/creation and/or digital marketing
Good individual contributor and strong team player
Ability to navigate, adaptable to changes, with strong ability to perform in a fast-paced and dynamic environment.
Good understanding of different content formats, with track record in developing content
Experience in managing 3rd party agencies/vendors/suppliers
Good writing and editing skills for content and website news stories.
Good written and spoken communication, presentation skills.
Resourceful and Creative - able to think out of the box to develop content and channel partnerships for reaching out to the different SME target segments.
Prior experience in the technology or B2B segment will be advantageous
(What we are looking for)
Position will commensurate with experience.
Only short-listed candidates will be notified.
LI-FN1
Seniority level
Seniority level Mid-Senior level
Employment type
Employment type Full-time
Job function
Job function Marketing and Sales
Industries Government Administration
Referrals increase your chances of interviewing at IMDA by 2x
Get notified about new Marketing Communications Specialist jobs in
Singapore .
Loyalty Marketing Associate (Communications)
Offline Branding & Partnerships Specialist, SG Marketing
Sr Specialist - International Digital Content
Marketing Solutions Partner (Ads) - Regional Brand & Growth Marketing
Marketing & Communications - Brand & Comms Internship (Jul - Dec 25)
Partnership Assistant Manager - Online Marketing, Regional Brand & Growth Marketing
SENIOR / DIGITAL MARKETING SPECIALIST, SOUTHEAST ASIA & AUSTRALIA
Assistant Manager, Corporate Marketing and Branding
Events and Marketing (No Experience Needed)
APAC Integrated Marketing Communications Manager
Events and Marketing (No Experience Needed)
Assistant Manager, Marketing and Communications
APAC Integrated Marketing Communications Manager
Assistant Marketing Manager SEA - Skincare & Complexion (5 months contract)
Senior Search and Social Executive (Open)
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr