Communications & Engagement Manager (Marketing Communications & Research)

2 weeks ago

Singapore Housing and Development Board Full time $80,000 - $120,000 per year

What the role is

As a member of HDB's Strategic Communications & Engagement Group, you will be part of a dynamic team responsible for the development and implementation of communications strategies, to promote understanding of HDB's policies and programmes.

You will also be part of a key cross-functional workgroup within the organisation that is driving the transformation of HDB's digital platforms and products, to enhance user experience, as well as information and service delivery to customers on our corporate website and e-Services.

What you will be working on


• Developing and managing HDB's digital websites and e-Services to enhance user experience and deliver relevant content and information to customers. This may include:
a) Conceptualising, developing and communicating a compelling product vision, strategy and roadmap aligned with business objectives
b) Leading the product development and execution, in collaboration with the Technical Product Manager throughout the development lifecycle, including managing the product backlog and ensuring product quality through testing and validation
c) Building and maintaining strong relationships with stakeholders to align around product vision and priorities
d) Developing and implementing a content strategy that incorporates SEO best practices
e) Creating and maintaining quality and engaging website content, while ensuring accuracy, relevance and consistency across all pages
f) Managing website content publishing workflows
g) Defining, tracking and reporting key performance indicators of the product, using analytics tools to identify trends and opportunities for improvement, and gathering and analysing user feedback through various channels

Depending on your experience and suitability, you may also be involved in one or more of the following:


• Developing and producing written, visual, and rich media content to publicise HDB's programmes and initiatives


• Planning and executing marketing communications campaigns to drive appreciation of HDB's work and amplify HDB's messages. This may include:
a) Conceptualising campaign strategies aligned with communication goals, target audience insights and key performance indicators
b) Developing campaign assets, including copy and design of ads, social media posts and other materials
c) Planning and implementing media buys to reach key audience segments
d) Monitoring campaign performance using relevant metrics and tools, to facilitate data-driven adjustments to optimise results


• Research and analysis of HDB's communications and public sentiments to guide campaigns, marketing communications and engagement efforts

What we are looking for


• Relevant background with at least 3 – 5 years of working experience, preferably in product/ project management, digital marketing, communications & engagement, or a related field.


• Prior experience in digital/ UX design, or management of digital platforms/ websites will be an advantage.


• Strong analytical, critical thinking and problem-solving skills with a track record of delivering complex, multi-stakeholder initiatives.


• Excellent command of English, interpersonal and presentation skills.


• You should have a keen interest in current affairs and thrive in a fast-paced environment.

Successful candidates will be offered a 1-year contract as a start.

All applicants will be notified on whether they are shortlisted for the position within 4 weeks of the closing date of this job posting.

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