E-Commerce and Distribution Analyst

Overview
Join to apply for the
E-Commerce and Distribution Analyst
role at
Singapore Airlines .
Location: Singapore, Singapore
Job Description
The Distribution Analyst is tasked with driving the end-to-end airline distribution and product roadmap by prioritising and delivering features with the development team, maintaining technical upkeep, onboarding and enabling New Distribution Capability (NDC) agents and partners, and converting leads through stakeholder engagement to meet business goals.
Responsibilities
Develop NDC product features to deliver features that are required to support B2B agency operations
Own and deliver NDC product features for B2B agency operations, aligning with product vision and goals; maintain a prioritised backlog ready each PI and track/integrate community releases.
Collaborate with the Amadeus development team through weekly refinements and PI checkpoints to close product gaps within allocated capacity, while managing internal/external stakeholder requirements and resolving impediments.
Ensure technical upkeep and quality by planning schema upgrades and by testing, troubleshooting, and launching features using tools like SOAPUI, Postman.
Pursue and maintain NDC integrations with partners using the NDC APIs
Lead partner scoping to align integration scope, project plans, and phased feature delivery, coordinating across business and technical stakeholders.
Execute end-to-end partner onboarding and integrations—configure shopping, Office IDs/routing and profiles, configuration UI, fares filing, office redirection, shopping traffic control, and FOPs; guide partners through SQ API implementation, troubleshoot issues, and manage ongoing feature rollouts.
Monitor and optimise partner shopping traffic in line with SQ’s look-to-book thresholds, and surface product gaps to functional leads for backlog tracking and prioritisation.
Develop SQ in-house API products to complement the existing NDC product and/or to pursue other business needs (i.e. increase member acquisition through development of loyalty API)
Develop new in-house API features (e.g., e.g, BTC APIs, loyalty APIs) to: (1) drive growth and extend reach into other ecosystems/platforms; (2) create partner value and strengthen brand partnerships; (3) unlock new revenue by onboarding synergistic partners and sellable content; and (4) solve business needs by extending services into external platforms to capture customer data; example endpoints include “bookinginfo,” “booking,” “flight search,” and “flight status.”
Refine the in-house API product backlog based on value, removing project dependencies to accelerate delivery.
Manage the in-house squad to deliver targeted stories every sprint and participate in all sprint ceremonies (planning, refinement, etc.).
Onboarding and Active Lead Generation
Onboard agents into the NDC channel by setting up credentials/access, updating configuration and corporate retrieval tables, and routing agency IDs to assigned aggregators.
Generate, qualify, and prioritise leads via the developers’ portal, station engagements, and industry events to build the optimal partner mix and maximise value.
Engage and educate partners on SIA’s direct connect value proposition to convert leads, and maintain supporting collateral (developers’ portal content, partner information decks).
Requirements
A degree in any discipline. Experience in developing API products and/or product and project management is preferred
Experience in reading xml and json programming language
Good understanding of the airline business
Strong communicator and able to visualize complex workflows
We thank all candidates for your interest in Singapore Airlines, and regret that only shortlisted candidates will be notified.
Seniority level
Entry level
Employment type
Full-time
Job function
Management and Manufacturing
Industries
Airlines and Aviation
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