Area Manager

6 hours ago


Singapore BAKER'S BREW STUDIO PTE. LTD. Full time

Job Overview We are seeking a dynamic and hands-on Area Manager / Retail Manager to oversee our retail booths, roadshows, and pop-up operations across multiple locations. This role is responsible for driving sales performance, ensuring smooth daily operations, managing on-site staff, and upholding brand standards. The ideal candidate is a strong people leader who thrives in a fast-paced, event-driven retail environment. Key Responsibilities Operational Management Oversee the day-to-day operations of multiple retail booths, roadshows, and event locations. Plan and execute booth/roadshow setup, logistics coordination, and tear-down activities. Monitor stock levels, merchandising, and display standards to ensure optimal presentation. Ensure all booths comply with company policies, operational SOPs, and safety guidelines. Sales & Performance Drive sales targets and maximize revenue across all retail activation points. Track daily and weekly sales performance, analyse data, and provide actionable insights. Implement promotional strategies to boost sales and customer engagement. Team Leadership Recruit, train, and motivate retail staff and booth promoters. Prepare staff schedules, monitor attendance, and ensure adequate manpower coverage. Conduct regular site visits to coach and evaluate staff performance. Customer Experience & Brand Representation Uphold exceptional customer service standards across all locations. Address and resolve customer feedback or operational issues promptly. Serve as a brand ambassador, ensuring consistent brand presentation and storytelling. Reporting & Administration Prepare weekly performance reports, including sales, manpower, and event outcomes. Coordinate with marketing, logistics, and production teams for smooth execution of activations. Manage budget and expenses for assigned retail areas. Requirements Diploma or Degree in Business, Marketing, Retail Management, or equivalent. Minimum 3-5 years of retail operations or area management experience , preferably in F&B, events, or lifestyle brands. Strong leadership and interpersonal skills; able to manage diverse teams. Excellent organizational and multitasking abilities. Flexibility to work on weekends, public holidays, and extended hours during roadshows or events. Proficiency in Microsoft Office (Excel, Word, PowerPoint); experience with POS or sales tracking systems is an advantage. Key Attributes Hands-on, proactive, and adaptable. Results-driven with strong problem-solving skills. Passionate about customer experience and retail excellence. Able to thrive in a dynamic, mobile, and fast-paced retail environment.


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