E-Commerce Platform Manager

Overview
The E-commerce Platform Manager will be responsible for the overall performance of Ask & Embla's e-commerce platform/s. This role involves defining and executing the strategic roadmap for conversion rate optimization and ensuring all platform-related KPIs are met. They will collaborate extensively with various cross-functional teams, including senior management, to drive continuous improvement and achieve business objectives.
What You'll Do
Define and champion the strategic roadmap for conversion rate optimization (CRO), identifying key initiatives, opportunities, and priorities to enhance user experience and drive sales.
Own and oversee all e-commerce platform performance KPIs (e.g., conversion rate, average order value, bounce rate, traffic quality, site speed), regularly analyzing data to identify trends, issues, and opportunities.
Develop and lead a robust test-and-learn agenda, including A/B testing, multivariate testing, and personalization initiatives, to validate hypotheses and optimize user journeys.
Manage and prioritize the backlog of optimization and development initiatives, working closely with IT/Development teams to ensure efficient execution based on business impact.
Collaborate with relevant stakeholders on the allocation of budget for e-commerce tools, technologies, and external services to support platform growth and innovation.
Conduct regular performance reviews and provide insightful reports to senior management, highlighting key achievements, challenges, and future strategies.
Work closely with marketing and merchandising teams to ensure alignment on platform initiatives and seamless execution.
Stay abreast of industry trends, emerging technologies, and best practices in e-commerce, CRO, and digital experience to inform strategic decisions.
Who You Are
Bachelor's degree in Business, Marketing, Computer Science, Information Technology, or a related field. Master's degree is a plus.
Minimum of 5 years of progressive experience in e-commerce operations, digital marketing, or platform management, with at least 2 years in a leadership or managerial role.
Proven track record of successfully driving significant improvements in e-commerce KPIs (e.g., conversion rate, revenue growth).
Demonstrated experience in developing and executing CRO strategies and leading A/B testing programs.
In-depth knowledge of major e-commerce platforms, preferably Shopify Plus.
With expertise in web analytics tools (e.g., Google Analytics 4, Adobe Analytics) and project management tools.
Strong understanding of A/B testing and personalization platforms (e.g., Optimizely, Google Optimize).
Exceptional analytical and problem-solving skills, with the ability to translate complex data into actionable strategies.
Strong leadership and team management abilities, with experience in mentoring and developing direct reports.
Excellent communication, presentation, and interpersonal skills, capable of influencing stakeholders at all levels.
Strategic thinker with a results-oriented mindset and a strong attention to detail.
Ability to manage multiple projects simultaneously in a fast-paced environment.
Who We Are
Ask & Embla is a rapidly growing alternative body jewelry brand based in Singapore with a collective following of more than 500,000 across our social media channels. As an e-commerce brand, we ship internationally to a diverse range of customers and we are proud to be one of the leading brands worldwide in the alternative jewelry space.
At Ask & Embla, we’re passionate about creating a company that brings out the best in everyone and where individuals love to work and grow as a team. That means constantly learning and building new things, being flexible about how and where we work, and empowering each other to do the proudest work of our lives.
Ask & Embla, led by an ex-Googler and ex-Amazonian, has dozens of employees across multiple countries. We are building the foundation to expand several business verticals beyond e-commerce, while supporting existing business functions for fulfilling thousands of orders each month.
At Ask & Embla we learn and build fast together, sharing the purpose and passion of creating not just beautiful, expressive and sustainably-made jewelry, but a community that celebrates the misfits, the believers, the round pegs in square holes and everyone in between. Everyone deserves to own who they are; we create the jewelry so they can do it with pride.
Ready to Join Us?
If you're a results-oriented professional who thrives in a fast-paced environment, we encourage you to apply Please submit your resume and a quick note expressing your interest in this position to or through this Careers Future posting.
Learn More about Ask & Embla:
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