
Senior Manager, Brand Marketing
2 weeks ago
Overview
You will be instrumental in shaping brand marketing and communication strategies, including brand campaigns, yearly tactical initiatives, and segment-specific campaigns targeting diverse audiences.
Responsibilities
Work closely with the PR & Communications team to boost brand awareness through influencer marketing and partnerships with content creators
Create and execute on-brand content across multiple channels, ensuring consistent messaging, overseeing media asset selection and approval for marketing campaigns
Collaborate with the Social Media team to identify and partner with influencers, ensure their content aligns with brand values, while adapting materials for social ads to boost brand awareness
Support the creation and execution of brand campaigns, from concept to creative direction, while collaborating with cross-functional teams to ensure successful implementation and segment-specific messaging
Qualifications
Degree qualified with 8-10 years of marketing communications experience in luxury, hospitality, or a related industry
Skilled in building brands using consumer behavior targeting and leveraging data to drive decision-making and campaign strategies
Proven success in creating engaging marketing materials across multiple channels, with strong experience in campaign management and execution
Excellent communication and interpersonal skills
Ability to interact positively and professionally at all levels
Only successful candidates will be notified.
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