Senior Marketing Manager

1 week ago

Singapore A GREAT AMERICAN BRAND INTERNATIONAL PTE. LTD. Full time

**Responsibilities**

**Marketing Plan & Budget**
- Overall responsible in the design and developing of the annual marketing strategy for the brand
- Prepare and present marketing budget and marketing calendar for the brand that is in line with brand standards and overall financial budget
- Accomplish marketing and sales objectives by planning, developing, implementing and evaluating advertising, promotional programmes; developing field sales action plans
- Expand brand's business model and drive revenue
- Accomplish marketing and organisation mission by completing related results as needed
- Lead 1 marketing executives, specialists and operation in terms of strategic marketing and tactical execution

**Market Research and Buyer Behaviour**
- Evaluate customer research, market conditions, competitive data and implement marketing plan alterations as needed
- Identify marketing opportunities by identifying consumer requirements
- Improve product marketability and profitability by researching, identifying, and capitalising on market opportunities; improving product packaging; coordinating new product development
- Work closely with Operations Manager and restaurant senior leadership team and manage the development of new products (menu) and/or services based on marketing research conducted

**Products and Development**
- Strategize new long-term business development and opportunities according to the growth plan and standards of the Company
- Direct new store ambience development, financial analysis, system processes, initial board development and demographic analysis
- All duties should be carried out to contribute to company-wide growth in sales and profits, while keeping investment costs within budget

**Operations**
- Co-ordinate all phases of marketing functions held in the group and assist stakeholders in programme planning and execution
- Manage Local Store Marketing activities with Operations
- Maintain the services and reputation of our brand/business and act as a management representative to clients.
- Manage all the relevant day parts of QSR business

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