Media Planner

6 days ago

Singapore PHD Full time

PHD Media is part of the Omnicom Media Group, one of the world's largest media services conglomerates. The agency provides strategic media planning and buying services to clients across different industries, helping them reach their target audiences and achieve their marketing objectives. In Singapore, PHD Media offers a range of media services to local and international clients. Our services include media planning, media buying, audience research, digital media strategies, programmatic advertising, social media marketing, and measurement and analytics. At PHD we value curiosity, courage, creativity, and openness - We live and breathe our values every day and look for people who will do the same. With people & talent being our most valuable asset, we value keeping them up to date with the latest developments in the landscape, both locally and globally. To achieve this, we emphasize training and development programs through workshops, training courses and more to enhance their skills and knowledge. Cultivating a culture of continuous learning and experimentation, our employees are encouraged to share their ideas and test new approaches to media and communications. We are part of OMG which has been awarded as "Best Company to Work for in Asia" three years in a row and awarded for being the "Most Caring Company in Asia" in 2023. Working at PHD Singapore you get: Flexi Benefits (From prescriptive spectacles to hotel stays or even a baking class if you will). Quarterly & Monthly interactive sessions led both internally and externally (Usually accompanied with food & drinks). Events organized by the social committee (our very own Chief Happiness Officers). Trainings such as LEAP / SPRINT programme so you can grow & advance your career. We work closely with our clients to deliver campaign performance. We continuously share learnings to fast-track initiatives across markets, and we take pride in sharing our knowledge to improve client performance and agency capabilities. Working in the regional team, you get to gain exposure to multiple markets and work closely with different departments internally and externally (e.g. marketing, product, data & analytics). We have a very collaborative approach within the team; everyone's role and personal approach is critical to our success, especially as the team continues to grow. We invest in everyone's development, with a clear progression path tailored to support everyone to become industry leaders. Job Responsibilities: Execution performance driven strategy for a global brand, looking at previous campaign performance and market insights. Planning and execution of performance campaigns across SEM, Display/Programmatic and other partners. On-going optimization to achieve client's KPI target. Effectively manage campaign budget spend by implementing relevant bidding strategies and keeping track of budget pacing, updating the strategy, and troubleshoot accordingly. Lead the coordination, preparation, and execute multi-channel and multi-market strategies. Proactively supply solutions to troubleshoot any

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