Trans Eurokars Pte Ltd. | Assistant CRM Manager
2 weeks ago
Job Summary: Assistant CRM Manager (MINI Brand)
Reports To:
Marketing Manager
Department:
Marketing
Candidates who possess proficiency in CRM tools such as Salesforce, Marketing Cloud, and Autoline will have an added advantage.
Role Objectives:
Lead Customer Relationship Management (CRM) efforts for the MINI brand in Singapore.
Build customer loyalty and attract new customers through strategic CRM initiatives.
Plan and execute lead generation activities, including events and partnerships.
Key Responsibilities:
Develop and Execute CRM Strategy:
Define dealership CRM goals and action plans with stakeholders.
Conduct reviews to refine strategies, identify challenges, and set KPIs.
Manage Customer Data:
Ensure accurate data entry and maintenance of customer and vehicle records.
Analyze campaign results and provide actionable insights.
Coordinate Sales Opportunities:
Monitor follow-ups, sales funnel performance, and marketing effectiveness.
Customer Communication:
Regularly review and enhance customer touchpoints.
Leverage data insights for targeted campaigns and loyalty programs.
Marketing and Events:
Identify CRM-based marketing opportunities.
Collaborate on events and ensure campaigns align with MINI brand guidelines.
Customer Advocacy:
Address customer feedback promptly and uphold a customer-first approach.
Internal and External Coordination:
Act as Data Protection Officer and represent CRM efforts for the dealership.
Ad-Hoc Duties:
Perform tasks assigned by management as needed.
Key Performance Indicators (KPIs):
Timely and accurate reporting.
Database accuracy.
Sales funnel management.
Successful lead generation.
Key Interfaces:
Internal:
Sales, Marketing, Service, IT, Finance, and Admin teams.
External:
MINI/BMW Asia, customers, and creative agencies.
Requirements:
Qualifications:
Degree in Marketing, Business, or related field.
Proficiency in CRM tools (Salesforce, Marketing Cloud, Autoline preferred).
Proficiency in Microsoft Office and CRM tools (Salesforce preferred).
Experience:
Strong communication, organizational, and analytical skills.
Automotive industry experience is a plus.
Personal Traits:
Passion for the MINI brand.
Detail-oriented with multitasking abilities.
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