Senior Analyst, Brand

Job Purpose
The Senior Analyst, Brand and Sponsorship, will support the development and execution of brand strategies and sponsorship initiatives to enhance Allianz's presence and reputation across Asia. This role involves collaborating with internal teams and external partners to ensure alignment with business objectives and brand values.
Key focus areas include:
Create strong awareness of company’s brand, increase the penetration focusing on leveraging digital marketing tools, and attract a bigger market share
Channel development: work closely with regional marketing and distribution teams to grow and scale business across the region
What you do
Brand Strategy Development:
Assist in the creation and implementation of brand strategies that align with Allianz's vision and goals.
Conduct market research and analysis to identify brand positioning opportunities.
Sponsorship Management:
Identify and evaluate potential sponsorship opportunities that align with Allianz's brand values and business objectives.
Manage relationships with sponsorship partners and ensure successful execution of sponsorship agreements.
Campaign Execution:
Coordinate and execute brand campaigns and sponsorship activities, ensuring consistency and alignment with overall marketing strategies across the region.
Monitor and report on the effectiveness of campaigns and sponsorship activities.
Stakeholder Collaboration:
Work closely with cross-functional teams, and across the region i.e.distribution, partnership, communications, and sales, to ensure cohesive brand messaging.
Liaise with external agencies and partners to deliver high-quality brand and sponsorship initiatives.
Budget Management:
Assist in managing budgets related to brand and sponsorship activities, ensuring efficient allocation of resources.
Performance Analysis:
Analyze and report on brand and sponsorship performance metrics, providing insights and recommendations for improvement.
What you bring
Degree qualified in Marketing, Business Administration, Communications, or a related field.
Minimum 5 years of experience in brand management, marketing, or sponsorship roles.
Experience across the different parts of the insurance value chain in a Life setting would be an advantage.
Good track record in developing and executing successful brand and sponsorship strategies.
Budget, resource, and project management skills.
Excellent communication and interpersonal skills.
Ability to work collaboratively in a multicultural environment.
Proficiency in project management and organizational skills.
Familiarity with digital marketing tools and platform
AI-skills like ChatGPT and Copilot an advantage
What we offer
We are one of the World’s Best Workplaces (Singapore 2024) & Great Place to Work.
Be part of a team that’s open-minded, supportive, and genuinely focused on customer outcomes.
A sense of belonging in the workplace, where you are welcomed and encouraged to bring your most authenticself to work.
An employer that is committed to supporting hybrid work and readily provides flexible & remote work options.
Access to LinkedIn Learning and Degreed and career opportunities across the world, to support your continuous learning and you taking control of your career development.
Robust and comprehensive benefit offerings for your health and well being
Initiatives to support your financial wellness through selected discounted Allianz insurance products, pension contributions and our referral bonus scheme.
The opportunity to take part in our Employee Share Purchase Program - own a piece of your employer.
Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for ouremployees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us.
At Allianz, we stand for unity: we believe that a united world is a more prosperous world, and we are dedicated to consistently advocating for equal opportunities for all. And the foundation for this is our inclusive workplace, where people and performance both matter, and nurtures a culture grounded in integrity, fairness, inclusion and trust.
We therefore welcome applications regardless of ethnicity or cultural background, age, gender, nationality, religion, social class, disability or sexual orientation, or any other characteristics protected under applicable local laws andregulations.
Join us.
Let's care for tomorrow.
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