Marketing Manager
1 week ago
Salt Talent Search is looking for a Lifecycle Marketing Manager for a 12 months extendable contract role.
Responsibilities:
Plan, design and manage email marketing campaigns end-to-end.
Develop and analyze key marketing metrics to ensure campaigns are meeting revenue goals.
Craft personalized experiences for user acquisition, initial signup through active use, upsell, retention, and win back efforts through prioritization of high-impact experimentation and optimization strategies.
Cultivate innovation tied to business growth metrics including conversion, usage rates, and retention across products, surfaces, and routes to market.
Turn business goals and priorities into quarterly and annual lifecycle marketing plans, gaining consensus across the organization.
Establish a measurement framework in partnership with our analytics team, refining success metrics and inputs that show the impact of our programs on the overall business.
Build positive relationships and interact with key business partners across Adobe, ranging from marketing peers to senior leadership.
Harness technology for programmatic personalization at scale, applying APIs, machine-learning models, mobile insights, and behavioral data to improve customer relevancy and revenue impact.
Create new initiatives at scale that drive revenue and customer lifetime value, while improving relevancy through experimentation and personalization.
What Will You Do:
8-10 years of related experience.
Extensive experience in email or in-product and/or other relevant performance marketing channels with an emphasis on personalization and experimentation.
Intermediate to advanced email marketing experience, with the ability to learn new technologies, products, or systems quickly.
Advanced analytical skills.
Proven experience building test and learn plans that continuously improve program engagement through personalization, dynamic content, and creative optimization.
Excellent written and verbal communication abilities and strong problem-solving skills with a keen attention to detail.
Salt is acting as an Employment Business in relation to this vacancy.
Job Information Job Reference: JO Salary: NegotiableSalary per: annumJob Duration:Job Start Date: 19/05/2025Job Industries: MarketingJob Locations: SingaporeJob Types: Contract
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