Content Strategist, APAC

7 days ago

Singapore CNN Full time

Welcome to Warner Bros. Discovery... the stuff dreams are made of.
Who We Are...
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next...
From brilliant creatives to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
The Daily
Concept Development
Developing proposal decks and writeups for creative campaigns
Researching stories and talent
Writing concepts in line with client and sales KPIs for branded campaigns
Mapping out content rollout
Strategy
Working with audience data and consumer insights, incorporating this into campaign ideas
Assessing suitable formats and amplification platforms
Conducting competitor analysis, monitoring industry trends (especially in branded media publisher space)
Communication
Attending internal Sales kick-off meetings, acting as a point of contact for concept development queries when required
Representing Create and CNN in a professional manner at prospective client meetings
Supporting in the presentation of campaign concepts to Sales teams and clients
Analytics & Insights
Experience in assessing reports and using data to inform creative concepts
Sourcing useful sector specific reports (e.g., Luxury, Travel) and documenting these for the wider team
Areas of Accountability
You will write and edit multi-platform concept proposals, specifically working to:
Evaluate briefs and ideate campaigns to meet KPIs
Integrate content strategy into ideas
Analyse and add audience insights
Present ideas to internal stakeholders and external clients
The Essentials
Previous experience of writing film and digital campaigns for international markets
Robust research and writing skills
Familiarity in working to high editorial standards, working to guidelines
Proven ability in communicating concepts to internal and external stakeholders
Knowledge of producing native advertising or sponsored editorial content
Understanding of content channels and effective distribution systems (e.g., Social platforms, SEO, advertising formats)
Knowledge of MS Office Suite, Adobe Omniture, Global Web Index, Slack
Location: Singapore (The role is hybrid and will involve 1-2 days in the office per week)
Contract: 6-month freelancer contract
This opportunity is for a freelance position. As a valued freelancer, you will collaborate with our dynamic team on a project-by-project basis. While this role does not include traditional employee benefits, it offers flexibility and the chance to contribute to exciting, innovative projects. All terms of engagement, including payment and scope of work, will be clearly outlined in a freelancer agreement.
How We Get Things Done...
This last bit is probably the most important Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.
If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
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