Director Digital Sales

Overview We are seeking a senior sales-driven leader to accelerate digital and hybrid sales performance across our affluent portfolio — including Wealth, Deposits, and Affluent Segments. This is not a traditional marketing role. It is a sales optimisation and growth leadership role: shaping end-to-end funnels, influencing product squads, driving frontline alignment, and ensuring every campaign translates into real sales outcomes. Digital knowledge is a plus — but the core requirement is someone who understands how sales teams think, how affluent customers decide, how to remove friction in the journey, how to convert leads into funded accounts and invested AUM, and how to challenge stakeholders until results move.

Responsibilities

Own Sales Throughput Across Affluent Products: Drive conversion across Wealth (FX, RSP, UT, DPM), Deposits (CASA, Bonus$aver, TD) and Priority / Priority Private segments; analyse funnel at each stage; push relentlessly for higher funding rates, higher activation, and cross-sell performance; champion “next best product” journeys to boost multi-product AUM. Lead a Team of Campaign Managers: Guide juniors on how to translate marketing activity into sales results; coach them on sales thinking: objection handling, urgency creation, and move from “task-based” execution to “sales outcome accountability.” Partner Closely with Product Owners & Frontline: Work with POs, Relationship Managers, Affluent Teams to optimise NTB journeys; run monthly sales deep-dives to improve conversions. Translate Data into Sales Insight: Work with data champions, use dashboards, CDP segments, and analytics to diagnose revenue opportunities; recommend clear sales actions (targeted segments, product bundles, lead prioritisation); ensure experiments and A/B tests are tied to sales, not vanity metrics. Influence the Entire Conversion Ecosystem: Work With Product, Media & Owned Channels, Martech, Creative Studio, Agency partners; ensure every stakeholder understands the “sales why” behind campaigns; remove operational blockers that slow down customer conversion.

Improve Sales Journeys & Customer Experience: Review landing pages, banners, and call scripts for clarity and customer persuasion; identify frictions in digital flows or offline onboarding and drive fixes; push for experimentation that enhances from intent to application to funding to AUM. What Success Looks Like Improved conversion rates across all affluent journeys. Higher funded accounts & AUM from digital leads. Faster turnaround from application to activation.

Strong partnership with frontline teams & product. Clear sales playbooks and repeatable growth patterns. Better quality leads and reduced wastage. Predictable, stable revenue contribution from digital channels.

Our Ideal Candidate 8+ years in sales, growth, sales strategy, sales operations, or frontline advisory roles. Strong exposure to affluent or wealth products (FX, UT, investment advisory, insurance, deposits). Worked with MarTech, CDP, or performance dashboards. Exposure to digital onboarding and online-to-offline journeys.

Understanding of affluent customer needs. Wealth product knowledge. Regulatory and compliance familiarity for wealth product sales.

Experience

with digital channels, analytics tools, or campaign execution.

Experience

managing or supporting revenue teams, frontline teams, or sales funnels. Demonstrated ability to influence stakeholders and “get things moving.” Excellent commercial instinct and customer persuasion skills. Role Specific Technical Competencies Sales-first mindset Strong commercial instinct Comfortable working with senior frontline leaders High accountability for outcomes Structured problem solving Clear communication & persuasion Ability to drive urgency Comfort with numbers & funnels Coach / mentor mindset About Standard Chartered We\'re an international