Customer Engagement
2 weeks ago
Responsibilities:
Architect marketing content strategy across Bought, Owned & Earned media to capture new opportunities, engage audiences that effectively elevate our value proposition in establishing connections, relationships and rapport in the customer segments that we serve.
Conceptualize and develop multi-format content from ideation, to production, distribution, and optimization.
Own & collaborate with the content marketing team to develop an editorial calendar for both internal and external communication.
Manage 3rd party content partnerships and collaboration.
Research, evaluate, and develop an understanding of the subject of interest, landscape, competition, etc. in order to define content and engagement opportunities.
Demonstrate an inherent understanding of content marketing and social media marketing; harness the power of social to deliver against business outcomes.
Conceptualize and execute customer engagement virtual and physical events, internally and externally.
End-to-end process, stakeholders, and budget management.
Qualifications
Great storytelling, writing, and editing skills with the ability to source stories; ability to read and write Mandarin is a plus.
Ability to think, plan, and execute through self-motivation and independence navigating in a fluid environment and comfortable working on multiple projects simultaneously in an organized way.
A 'digital' first mindset and approach is essential and must demonstrate the ability to connect the dots between the channels, the content, and the customers.
Comfortable implementing SEO best practices and optimized growth in SEO.
Must display a passion for creativity, socially tuned, and keen interest in understanding the landscape that businesses operate in.
Comfortable with events management, from conceptualization to execution.
Strong tenacity, flexible & resourceful to clear roadblocks and maturity to manage stakeholders & external agencies and partners.
Min. 8 years working experience, with some experience in banking and/or finance industry.
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