Digital Campaign Specialist

At our organization, we thrive on change and adaptability. This mindset enables us to stay ahead of the curve and create new opportunities for growth.

• We are seeking a motivated individual to develop digital campaigns that increase interaction and engagement on social media platforms, enhancing brand awareness and presence.
• The ideal candidate will be responsible for converting sales on our official website, building social presence, and garnering brand exposure.
• Additionally, they will manage all brand marketing campaigns across various platforms, including Facebook, Instagram, TikTok, and others.
• We require an individual with strong analytical skills to analyze data, summarizing insights across different digital touch points.
• This role involves overseeing company websites and e-shop, planning and implementing SEO technical and on-page optimizations.
• The selected candidate will also monitor market conditions and competitors' information to improve marketing campaign effectiveness.
• We need someone who can initiate content creation and copywriting for social media calendar management.
• This role requires coordinating with the marketing team and operation team to ensure smooth marketing communications development and timely promotions execution.
• Liaising with digital marketing agencies to implement and optimize online advertisements through Meta/Google/Programmatic and other platforms is also required.
• Track marketing campaign effectiveness and report findings to the executive team.
• Manage day-to-day performance of social and online marketing platforms.
• Handle sales enquiries and collaborate with partners.
• Maintain and expand e-Commerce segment with web designer assistance.
• Work with PR Agencies to expand brand awareness.

Key Responsibilities:

• Develop digital campaigns to increase interaction and engagement on social media platforms to create brand awareness and enhance social media presence.
• Convert sales on our official website, build social presence, and garner brand exposure.
• Manage all brand marketing campaigns such as Facebook, Instagram, TikTok and etc.
• Manage and update company websites and e-shop. Plan and implementation of SEO technical and on-page optimizations.
• Monitor current market conditions as well as competitors' information to improve the effectiveness of marketing campaigns.
• Initiate content creation and copywriting in management of social media calendar.
• Coordinating with the marketing team and operation team on all marketing communications development, ensuring all promotions are planned and executed on schedule.
• Liaise with digital marketing agency to implement & optimize online advertisements through Meta/Google/Programmatic and etc to drive leads.
• Tracking the effectiveness of marketing campaigns and reporting findings to the executive team.
• Manage and monitor the day-to-day performance of social and online marketing platforms.
• Handle sales enquiry.
• Plan collaboration with partners.
• Liaise with web designer to maintain and expand e-Commerce segment.
• Work and manage PR Agencies that we are working with to expand brand awareness.
• Assist in ad-hoc marketing duties as assigned by the management.

Requirements:

• Fresh Graduate/ internship.
• Experience in digital marketing platforms such as digital media, and social media platforms.
• Proficiency in creative and copy writing.
• Familiar with advertising formats and campaign setups on Google Ads, GA, Meta Business, Tik Tok for Business, and Programmatic platforms is a MUST.
• Strong analytical skills to analyze data, summarizing insights across different digital touch points.
• Strong communication, time-management, and creativity skills.
• Experience in using Adobe CC, Video Editing software, video production, or digital design of marketing materials will be an added advantage.
• Excellent understanding of and ability to apply modern marketing principles and is abreast with the latest marketing trends.
• Excellent interpersonal skills with good communication skills and written English and Mandarin, (to liaise with Mandarin-speaking counterparts in regard to marketing planning in Mandarin).
• Proficient in MS Office (Word, Excel & PowerPoint) and attentive to details.
• Previous experience with the beauty industry/ F&B is a plus.
• Outgoing and Openess to learning more