Email marketing senior executive/manager

2 days ago


Singapore VTech Market Global Sdn Bhd Full time

Overview:
As the Email Marketing Senior Executive/Manager, you will be responsible for developing, executing, and optimising email marketing strategies tailored to our audience. Your role will focus on creating targeted, data-driven campaigns to engage both new and existing clients, enhance customer retention, and maximise conversions. Working closely with cross-functional teams (design, content, IT), you’ll ensure that all email marketing efforts are aligned with business objectives and contribute to the overall success of our marketing strategies.
Responsibilities:
Email Campaign Strategy & Execution
Develop and implement comprehensive email marketing strategies focused on customer acquisition, engagement, and retention.
Design and manage high-performing email campaigns, including education emails, promotional offers, market updates and tips.
Segment email lists based on trader behaviors, account status, and lifecycle stages (e.g., new users, active clients, dormant accounts) to deliver personalized content.
Email Automation & Workflows
Set up and manage automated email workflows, including welcome series, abandoned cart sequences, post-trade confirmations, and re-engagement campaigns for lapsed clients.
Optimize email automation to nurture leads, promote new features or products, and maintain ongoing engagement with active clients.
Ensure seamless data integration between email platforms, CRM systems, and other marketing tools to maintain an efficient workflow.
Campaign Monitoring & Performance Optimisation
Regularly monitor email performance metrics (e.g., open rates, click-through rates, conversion rates, ROI) and adjust campaigns for optimal results.
Conduct A/B testing on subject lines, content, CTA buttons, and send times to identify the best-performing variations.
Analyse customer behavior (e.g., engagement with educational content & sales activity) and adjust email targeting to improve conversions.
Collaboration & Cross-Functional Coordination
Collaborate closely with content, design, and IT teams in and outside of the marketing department to produce compelling email assets, ensure brand consistency, and execute campaigns smoothly.
Coordinate with other marketing channels (e.g., social media, paid ads, SEO) to align email campaigns with broader marketing initiatives such as special promotions, product launches, or webinars.
Segmentation & Personalisation
Leverage data insights to develop targeted segmentation strategies, ensuring email content is personalised based on customers behavior, market interests, and account type.
Develop lifecycle email campaigns (e.g., educational content, loyalty programs, product updates) to build long-term relationships with customers and encourage repeat transactions.
Email Platform & Tool Integration
Integrate email campaigns with key marketing platforms and CRMs to streamline customer journeys and maximise email effectiveness.
Utilise advanced features of email platforms to automate processes, improve personalisation, and optimise performance.
Qualifications:
At least 4 years of experience in email marketing, particularly within the Fintech or Finance industry. Experience in managing a team, with hands-on execution capabilities.
Strong experience with email platforms
(e.g., Marketo
/ Mailchimp / Klaviyo / Hub Spot / Salesforce Marketing Cloud) and email automation tools
.
Ability to monitor, analyse, and interpret email campaign data to drive optimisations and improve performance.
Proven experience managing end-to-end email marketing campaigns
, from strategy development to execution and reporting
.
Expertise in email list segmentation, personalization strategies, and targeted campaigns based on customer data.
Strong interpersonal skills with the ability to work cross-functionally with content, design, and IT teams.
Google Analytics, Hub Spot, or email marketing-related certifications are a plus.
Knowledge of CRM systems (e.g., Salesforce, Hub Spot) and how they integrate with email marketing platforms is a plus.
Basic understanding of email design (HTML/CSS) or experience working with designers to create compelling email templates. Knowledge in simple coding will be a plus.
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