Senior Digital Marketing Manager

2 weeks ago

Singapore Elsevier Full time

Join to apply for the
Senior Digital Marketing Manager
role at
Elsevier
Are you keen to drive impactful digital marketing strategies across APAC? Would you like to join a company that helps advance science, technology and health?
About Our Team
Our Academic & Government team helps our communities accelerate knowledge for a better world by helping to establish, discover and advance knowledge. We do this by turning scientific discoveries into peer reviewed knowledge, hosting the world’s richest corpus of knowledge, allowing users to unlock insights from content and by measuring the quality and impact of research - turning insights into outcomes.
About The Role
We are seeking a strategic and experienced Senior Digital Marketing Manager to support the Academic & Government Acquisition and Customer Engagement Marketing team and Field Marketing team in APAC. This role will focus on leading the planning, execution, and optimization of digital marketing programs at the field level, ensuring alignment with global campaigns, and enhancing customer engagement initiatives. You will work closely with regional field marketing teams, acquisition, and customer engagement leaders to deliver impactful digital experiences that drive demand, pipeline growth, and customer retention.
Responsibilities
Strategic Campaign Planning & Execution: Collaborate with cross-functional teams to develop and implement comprehensive marketing strategies at regional and local levels.
Campaign Management & Optimization: Implement, monitor, and refine digital marketing campaigns across paid search, paid social, SEO, display advertising, email, web, and social media channels.
Team Collaboration & Support: Partner with Field Marketing Directors and Acquisition & Customer Engagement leaders to understand regional needs, providing strategic marketing guidance and tactical support.
Digital Channel Oversight: Manage and optimize the use of digital platforms to ensure transparency, efficiency, and scalability of campaign activities.
Data & Insights: Contribute to developing and maintaining reporting frameworks to measure campaign success, customer engagement, and pipeline impact.
Cross-Functional Campaign Development: Collaborate with acquisition, customer engagement, and field teams to co-design and activate

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