Senior Digital Marketing Manager

6 days ago

Singapore Park Hotel Group Full time

Get AI-powered advice on this job and more exclusive features.
The Senior Digital Marketing Manager drives Park Hotel Group's corporate digital marketing excellence by leading strategy, execution, and adoption across the group. This role focuses on maximising digital conversion, optimising user experience, and leveraging MarTech platforms to strengthen direct channels and commercial outcomes.
Responsibilities
Champion corporate and hotel adoption of existing digital platforms (web CMS, CRM, analytics, etc), ensuring best-in-class utilisation.
Lead group-wide digital development across channels, ensuring alignment with commercial and brand priorities.
Govern digital performance standards across hotels, providing frameworks, training, and audits to drive consistency and uplift in execution.
Oversee CRM strategy at the corporate level, focusing on segmentation, personalisation, and data-driven campaign planning (partnering with CRM & loyalty team).
Collaborate with Revenue, Sales, and Hotel Marketing teams to integrate digital initiatives into commercial roadmaps.
Guide team members on digital UX enhancements for the group and hotel websites, booking flows, and mobile platforms to improve conversion and guest journey.
Analyse digital performance data and market trends, translating insights into strategy adjustments and growth opportunities.
Manage relationships with digital agencies, tech partners, and platform vendors, ensuring delivery of agreed KPIs.
Lead and mentor a small team, building expertise and fostering a test-and-learn mindset.
Qualifications & Skills
Tertiary education in Business, Marketing, Digital Media, or related fields.
7-10 years of related experience, ideally within hospitality, travel, or consumer industries.
Proven experience in performance marketing, MarTech platform utilisation, and digital conversion optimisation.
Analytical and data-driven, with proven ability to interpret performance metrics and translate into actionable strategy.
Excellent communication skills in English (both written and verbal); proficiency in additional Asian languages is a plus.
Familiarity with remote working and Mac environment are pluses.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Production
Industries
Hospitality
Referrals increase your chances of interviewing at Park Hotel Group by 2x
Related roles
Marketing Director, India and Emerging Asia
Product Marketing Executive (Digital Imaging)
Brand Marketing Director, Luxury Hospitality
Director, Marketing, International Markets
Executive, Brand & Marketing (Digital Experience) (2-Years Contract)
Digital Marketing Executive (Medical & Healthcare)
Executive, Digital Marketing & Communication
Director, APAC Marketing & Communications
Digital Marketing Executive/Senior Executive
Associate Director, Marketing & Investor Engagement
Executive (Digital Marketing & Experience) - (1 Year Contract)
Downtown Core, Central Singapore Community Development Council, Singapore 2 weeks ago
Note
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr

  • Copywriter & Digital Marketer

    2 weeks ago

    Singapore SME Digital Marketing Full time

    As our name states, SME Digital Marketing does just that. A full-service digital marketing agency founded in Singapore, our goal is to empower enterprises to prosper in this digital economy. Our clients range from standalone businesses to MNCs & publicly listed entities. - You will gain leading digital practices - You will learn how to scale digital...

  • Digital Marketing Executive

    1 week ago

    Singapore Digital Full time

    Hire Digital is seeking a creative and proactive Marketing Executive – Social Media & Digital (6-month Maternity Cover) to join our team. This role is responsible for driving our corporate presence across LinkedIn (priority), Facebook, and Instagram, ensuring consistent, professional, and engaging content aligned with our global guidelines. Overview This...

  • Senior Content Marketer

    4 days ago

    Singapore Digital Full time

    3 days ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. Hire Digital is looking for an experienced and strategic Senior Content Marketer to lead content-driven brand initiatives. You'll craft compelling narratives, manage campaign content across digital channels, and ensure alignment with brand identity...

  • Senior Account Manager

    1 week ago

    Singapore Latitude Digital Marketing Full time

    Full-time Company Description At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration. We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table. Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds,...

  • Digital Marketing Manager

    2 weeks ago

    Singapore DEREN MARKETING PTE. LTD. Full time

    **Digital Marketing Manager Job Responsibilities**: - Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition. - Contributes to marketing effectiveness by identifying short-term and long-range issues that must be...

  • Digital Marketing Executive

    1 week ago

    Singapore Digital Full time

    Hire Digital is seeking a creative and proactive Marketing Executive – Social Media & Digital (6-month Maternity Cover) to join our team. This role is responsible for driving our corporate presence across LinkedIn (priority), Facebook, and Instagram, ensuring consistent, professional, and engaging content aligned with our global guidelines. The ideal...

  • Digital Marketing Specialist

    3 days ago

    Singapore Pulse Digital Full time $60,000 - $180,000 per year

    We are seeking a versatile Digital Marketing & Content Specialist to own and execute key areas of our marketing strategy. This is a hands-on role for a creative individual who is passionate about content creation, community building, and driving growth. You will be responsible for everything from crafting compelling email newsletters and producing engaging...

  • Sales Executive Digital Marketing Consultant

    2 days ago

    Singapore Heroes of Digital Full time

    The company is currently looking for a senior digital marketing sales executive to expand its ever-growing team. With the company's proven training, systems, and processes, a good Senior Digital Sales Executive can expect to make up to $100,000 per year. Sounds like you? Good! Keep reading... Responsibilities: Cold-call potential prospects to set up meetings...

  • Digital Marketing Intern

    2 weeks ago

    Singapore WARP Digital Full time

    No remote location. Singaporeans and PRs only. This is not an internship, it's training for a full-time role. **Job Summary** Do you want to learn proven marketing strategies and exactly how to execute them to generate ROI for businesses? Want to be mentored by veteran marketers who have managed over $600k+ on ads for over 50+ clients in Singapore?...

  • Senior Product Marketing Manager

    1 week ago

    Singapore MiQ Digital Full time

    Role: Senior Product Marketing Manager, APAC Location: Singapore **What you'll do** We're MiQ, a global programmatic media partner for marketers and agencies. Our people are at the heart of everything we do, so you will be too. No matter the role or the location, we're all united in the vision to lead the programmatic industry and make it better. We are...