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Senior Executive
1 month ago
Responsibilities:
· Develop CRM strategies and marketing campaigns to optimise customer retention and sales growth
· Plan and execute CRM campaigns end-to-end, including the design, processes, performance tracking, QA and ROI reporting
· Manage, plan and execute CRM and marketing campaigns on all communication channels including email, SMS, etc
· Identify and implement new cost-efficient communication channels
· Analyse existing customer data to understand customer behaviour, improve brand loyalty and gain new leads and potential customers
· Adopt new trends and strategies such as upselling and cross-selling to expand customer base
· Manage loyalty programme and member acquisition
· Coordinate with IT, product, operations teams, graphic designer and other internal and external stakeholders in the execution of CRM strategies to achieve defined business outcomes and revenue targets
Qualifications:
· Bachelor’s Degree in Marketing, Information Technology, Public Relations, Business Administrations and other related field
· At least 3 years of experience in a similar role, preferrable in retail industry
· In-depth knowledge of CRM tools, CDP platforms, email and WhatsApp marketing
· Strong problem solving and analytical skills
· Excellent writing and communication skills
· A self-starter who is able to work in a fast-paced environment with minimal supervision
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