Manager/Librarian (Digital Content)

1 day ago

Singapore NLB Singapore Full time

Overview
Join to apply for the
Manager/Librarian (Digital Content)
role at
NLB Singapore .
The National Library Board (NLB) nurtures Readers for Life, Learning Communities and a Knowledgeable Nation by promoting reading, learning and history through our network of 28 libraries across Singapore, the National Library and the National Archives of Singapore.
At NLB, you can look forward to a flexible, hybrid work environment with rewarding, impactful deliverables that improve the lives of the community. With caring colleagues, you will be in an ideal environment for professional development, innovation and impact.
We can offer you:
A chance to impact the community, bridge gaps and empower everyone with the opportunity for learning and discovery.
An opportunity to innovate and push boundaries. We value ideas, curiosity and a passion for innovation to transform our libraries and archives.
An organisation that cares for your growth and wellbeing through investment in staff development and wellbeing in a supportive and collaborative environment.
The incumbent will be responsible for the development of digital content for adults and seniors aged 18 and above to drive awareness and interest in topics related to NLB’s Learning Focus Areas under the Libraries and Archives Blueprint (LAB25). To drive user consumption and enhance engagement, this may also entail use of gamification and games as a core aspect of NLB’s content strategy to promote continued discovery of NLB offerings and build a stickier user base.
What you will be working on
Curate, develop and publish digital content
Curate, create and design compelling digital content in formats such as games, videos, web articles and online resource lists; regular content updates of NLB’s LearnX website and other relevant digital channels
Support, develop and execute SEO and omni-channel strategies to optimise discoverability of digital content and learning pathways, and enhance reach and conversion
Research and analyse learning trends, content gaps, and target personas’ needs to inform learning objectives
Propose new digital engagement opportunities for evergreen and trending sub-topics
Collaborate with subject matter experts and internal stakeholders to develop content that meets standards, is accurate, aligns with branding and IP guidelines, and has proper clearance for public platforms
Collaborate with internal stakeholders and/or procure and manage vendors to ensure project briefs and timelines are met
Deploy gamification and use of games to drive engagement among library users
Monitor and research trends in gamification and game deployments, and propose adaptations for NLB
Design and deploy gamification features to promote content consumption and meet NLB objectives
Manage analytics and tracking for continuous improvement
Monitor digital content performance and analyze data to identify trends and opportunities
Develop and support actionable recommendations to improve user engagement and conversion
What we are looking for
Strong communication and project management skills
Strong online content and/or social media curatorial skills
Experience in deploying gamification and games to drive digital engagement is strongly preferred
Knowledge of data analytics, web metrics analysis, digital marketing, social media marketing
Familiarity with IP and copyrights, especially in digital media
Digital imaging, design and videography skills are a bonus
Seniority level
Entry level
Employment type
Full-time
Job function
General Business
Industries
Libraries
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