Social Media

AddedEducation is Asia’s leading education and talent development firm, guiding high-potential students and families through global university admissions, life design, and academic growth. We work with high-net-worth families and high-performing students across more than 15 countries.

As we continue to grow, we are building new business lines that deepen our value proposition to families—including psychometric assessments and high-end tutoring services. We’re looking for a sharp, entrepreneurial VP of Strategic Initiatives to build and scale these new offerings from the ground up.

AddedEducation is seeking a Social Media & Community Manager to collaborate with the client acquisition and client delivery teams. This individual will act as the bridge between marketing, client acquisition, and client delivery teams to ensure campaigns generate relevant and qualified leads based on the company’s business plans.

Main Duties & Responsibilities

• Develop and execute a data-driven social media strategy to increase brand awareness and generate qualified leads.
• Create engaging, platform-specific content (posts, stories, reels, carousels, blogs) tailored to students, parents, and alumni.
• Schedule and optimize posts using tools like Buffer or Hootsuite.
• Stay updated on education trends (study abroad, admissions, news) and adapt content accordingly.
• Own end-to-end content curation, creation, and audience engagement.
• Develop trending formats and implement updates for algorithm optimization.
• Create a monthly activity plan and tracker to monitor activities.
• Conduct online competitor research.
• Stay up-to-date with social media best practices and technologies.
• Drive sign-ups, downloads, and link clicks through social media channels.

Community & Engagement

• Connect with industry professionals and influencers via social media to build a strong network.
• Engage the internal team to act as social media evangelists.
• Implement Thought Leadership initiatives through AddedEducation’s team handles.
• Actively engage with our community (clients, alumni, prospects) via comments, DMs, emails, and WhatsApp groups.
• Build 1:1 relationships by answering queries, sharing success stories, and fostering discussions.
• Organize and host live Q&A sessions, webinars, alumni chats, and networking events (virtual/in-person).
• Highlight alumni journeys, interview past clients for testimonials, case studies, and social features.
• Moderate online communities (Facebook groups, LinkedIn forums, Discord) to maintain valuable and spam-free discussions.
• Build conviction through various communication channels.

Analytics and Reporting

• Track KPIs (engagement, leads, conversions) and refine strategies weekly.
• Report on ROI of social campaigns and recommend improvements.

Required Skills and Educational Qualifications

• A minimum of four years of experience in Social Media Management.
• A Bachelor's Degree from a reputed university.
• Creative thinker and excellent communicator, capable of working with diverse groups and collaborating effectively.
• Self-motivated and customer-focused.
• Proficient in marketing research and statistical analysis.
• Proficient with social media platforms.

Apply For This Position

What you will get from us:

• A highly collaborative environment that encourages innovative thinking.
• A diverse workload that keeps you stimulated.
• An open forum for sharing ideas.
• Diverse opportunities to grow entrepreneurial skills.