Assistant Public Relations and Marketing Communications Manager

Assistant Public Relations and Marketing Communications Manager
Reporting to the Director of Marketing Communications and working with the Marketing Communications team, you will be responsible for elevating the hotel's sustainable hospitality brand to excellent standards.
We are looking for a
natural storyteller with excellent copywriting skills
who can create captivating content for brands with business impact.
Public Relations, Media Management and Media Monitoring
– Develop press releases from scratch to pitch the hotel's offerings and prepare media responses. Content includes hotel's F&B offerings, festive and hotel-wide updates, sustainability and corporate communications. Invite media and influencers to the hotel, maintain media relations, manage media databases, support crisis communications. Consistently track and analyse media monitoring and prepare MarComs' monthly management reports.
Website Management
– Manage the hotel's website by creating, refreshing and uploading content on an on-going basis for and third-party loyalty platforms. Regularly review website analytics to address drop-off points and test initiatives to improve guest engagement and bookings.
EDMs
– Drive monthly and thematic email marketing to hotel and F&B loyalty databases.
Guest Collaterals
– Proactive copywriter for all hotel guest touchpoints to ensure a consistent verbal identity across marketing collaterals, highlighting the hotel's offerings and brand values.
Integrated Marketing Planning and Campaigns
– Assist in developing holistic Public Relations and marketing strategies on an ongoing and campaign basis.
Sustainability
– Regularly conduct Sustainable Hotel Building Tours. Participate in the hotel's sustainability programmes and promote the hotel's sustainability philosophy to guests.
Shared Team Responsibilities and Special Projects
– While i/c of one of the hotel's F&B outlets (e.g., Peppermint), also support rest-of-hotel requests and communications materials for all guest-facing touchpoints. Take on special campaigns and projects as assigned beyond scope.
Other Responsibilities
– Support media/influencer tastings/stays/drops, processing invoices, facilitating filming requests, and other tasks assigned by the Marketing Communications Director.
Stakeholders:
Internal Marketing Communications Director and team members
Internal Hotel Teams including F&B and its outlets from Culinary, Commercial, Catering Sales, Front Office, Housekeeping, Spa, Management Team
Internal Corporate Marketing teams – Communications, Brand, Digital, Social
External content creators, influencers, media, community
Who We're Looking For
Minimally 4-6 years of working experience in Public Relations, integrated marketing and communications in travel, hospitality, F&B, lifestyle sectors.
Proficient in media pitching, management and monitoring, content development, website marketing and management.
Proficient in Adobe Experience Manager (AEM) and other creative tools to aid in website development, as well as media monitoring tools.
Minimum Diploma in Marketing, Business Communications or related fields from a recognised tertiary institution.
Added advantage as a proficient Mandarin writer and speaker.
Strategic thinker with excellent verbal and written communication skills, collaborative team player, proactive, problem solver, and positive attitude.
Keeps up-to-date with industry trends, platform updates, technologies, best practices, and competitor activity.
Seniority level
Executive
Employment type
Full-time
Job function
Public Relations and Marketing
Industries
Hospitality
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