Head of Revenue Growth Management, Analytics

4 days ago

Singapore COCA-COLA SINGAPORE BEVERAGES PTE. LTD. Full time
Role Overview
The Head of RGM, Analytics & Demand Planning - Singapore is responsible for leading the development and execution of Revenue Growth Management strategies, delivering actionable commercial insights, and ensuring robust demand planning to optimize business performance.This role integrates commercial analytics, RGM strategic leadership, and demand forecasting, working closely with cross-functional stakeholders (Sales, Marketing, Finance, Supply Chain) to drive sustainable growth, improve forecast accuracy, optimize product availability, and maximize value capture from shopper purchases.The position is accountable for defining KPI frameworks, ensuring data integrity, building advanced performance models, and leading S&OE/S&OP demand routines to maintain alignment between commercial ambitions and supply chain capabilities.
Key Responsibilities
  • Define and implement comprehensive RGM strategies for General Trade and Modern Trade, including OBPPC design, price terms & conditions, and promotional guidelines to ensure portfolio competitiveness, channel balance, and value growth. Steward OBPPC and pricing performance at a granular level, proposing amendments as needed.
  • Lead the development, governance, and delivery of Commercial KPIs across performance, share, SFA/SFE, and CDEs. Ensure alignment of definitions with SIMA guidelines, oversee automation/standardization of reporting, and deliver insights that identify performance levers.
  • Oversee the creation of accurate, unconstrained demand forecasts (volume, value, and assumptions) at SKU and aggregated levels. Lead S&OE and monthly demand review processes, ensuring timely identification and mitigation of risks to supply and inventory.
  • Build mechanisms and scorecards to track ongoing strategies against desired outcomes. Monitor excess/aged stocks, initiate clearance plans, and collaborate with stakeholders to minimize write-offs.
  • Partner with Sales, Marketing, Finance, and Supply Chain on business-specific projects, category management, NPD launches, and product transitions, ensuring commercial and operational readiness.
  • Set goals, coach and develop team members across RGM, Analytics, and Demand Planning, fostering a high-performance culture and ensuring succession readiness.
Key Competencies
1. Communication
  • Drive strategic alignment between Commercial, Supply Chain, and Finance to balance demand and supply while capturing value.
  • Engage with senior leadership (internal and OU) to influence commercial and operational strategies using data-driven recommendations.
  • Collaborate with IT and external vendors to define and deliver automated KPI and forecasting solutions
2. Analysis
  • Diagnose gaps in commercial performance, pricing, and demand accuracy, and recommend corrective actions.
  • Evaluate consumer, shopper, retailer, and environmental data to identify revenue growth opportunities.
  • Model scenarios to assess the impact of pricing, promotions, and NPD on volume and revenue.
3. Judgment & Decision Making
  • Final authority on KPI frameworks, RGM strategy proposals, and forecast sign-off for Singapore.
  • Recommender on strategic pricing, investment, and supply chain trade-offs.
  • Decision-maker on operational demand adjustments within S&OE horizon.
4.Innovation
  • Lead integration of analytics and forecasting tools to create predictive performance models.
  • Develop and implement new OBPPC and promotional strategies tailored to market dynamics.
  • Enhance demand planning processes to improve forecast accuracy and agility.
Qualifications
  • Ideally 8 years of FMCG experience is required, including experience in a leadership role across RGM, analytics, or demand planning.
  • Proven track record of driving commercial performance through integrated analytics and planning.
  • Strong leadership with ability to integrate commercial strategy and operational planning.
  • Advanced analytical skills with experience in data modeling, KPI governance, and insights storytelling.
  • Deep understanding of FMCG RGM levers, pricing strategies, and demand forecasting principles.
  • Proficient in Microsoft Excel, PowerPoint, and forecasting/planning tools (e.g., SAP, Prevail, APO SNP).
  • Excellent stakeholder management and communication skills, able to influence across functions.
  • Role requires strategic thinking, operational discipline, and ability to manage competing priorities.
  • Must be adaptable to fast-changing market dynamics and organizational needs
Our Purpose & Growth Culture
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We focus on five key behaviours - curious, empowered, inclusive, agile, and corporate entrepreneurship - and value how we work as much as what we achieve.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state, or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

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