Dietary Perception Specialist

1 day ago

Singapore beBeeResearch Full time

Job Opportunity

The Wee Kim Wee School of Communication and Information invites applications for a Research Associate position to contribute meaningfully to an interdisciplinary project funded by Nanyang Technological University.

This project explores how communication influences public understanding and acceptance of novel food technologies in Singapore.

About the Project:

"UNIQUE" investigates how diverse dietary groups in Singapore perceive novel foods, including plant-based, cultivated, and genetically modified foods.

Using evidence-based, qualitative research methods, the project aims to understand the psychological, sociocultural, and media-related factors shaping these perceptions, as well as to identify and address common misperceptions.

Findings will inform public communication strategies and contribute to communicating novel food technologies in Singapore.

Key Responsibilities:

  • Assist in designing and coordinating focus group discussions and other qualitative data collection activities.
  • Support participant recruitment and screening representing diverse dietary groups.
  • Conduct literature reviews and compile relevant academic materials on novel foods and food technology communication.
  • Transcribe, organize, and conduct preliminary coding and thematic analysis of qualitative data.
  • Assist in preparing research reports, presentations, and publications.
  • Manage administrative tasks related to IRB applications, scheduling, and logistics.
  • Support developing communication materials (e.g., infographics, social media content) to disseminate research findings.

Requirements

  • A Bachelor's degree in Communication, Psychology, Sociology, Social Science, or a related field.
  • Strong interest in topics related to food perception, health communication, or science communication.
  • Prior experience with qualitative research is highly preferred.
  • Familiarity with NVivo or other qualitative analysis tools is advantageous.
  • Excellent organizational and communication skills are required.
  • The ability to work independently and collaboratively in a research team is essential.
  • Responsibility, attention to detail, and the ability to manage multiple tasks are necessary.
  • An internationally recognized research track record as evidenced by journal publications and conference presentations is desirable.

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