Principal Product Manager, Marketing Automation

Join to apply for the
Principal Product Manager, Marketing Automation
role at
Rakuten Asia Pte Ltd
Join to apply for the
Principal Product Manager, Marketing Automation
role at
Rakuten Asia Pte Ltd
Situated in the heart of Singapore's Central Business District, Rakuten Asia Pte. Ltd. is Rakuten's Asia Regional headquarters. Established in August 2012 as part of Rakuten's global expansion strategy, Rakuten Asia comprises various businesses that provide essential value-added services to Rakuten's global ecosystem. Through advertisement product development, product strategy, and data management, among others, Rakuten Asia is strengthening Rakuten Group's core competencies to take the lead in an increasingly digitalized world.
Rakuten is a global leader in internet services that empower individuals, communities, and businesses. We are committed to innovation and entrepreneurship, offering a diverse ecosystem of services in e-commerce, fintech, digital content, and communications to over one billion members worldwide. At Rakuten, we believe in empowering our employees to make a difference and contribute to our mission of creating a better future.
Rakuten Marketing Cloud Platform Department's mission is to lead Rakuten's marketing related products strategy, execute product development and implementation. We empower Rakuten internal marketing teams by building engaging, respectful, and cost-efficient marketing platforms that put our customers at the centre. Our main advantage comes from our ability to leverage the Rakuten Ecosystem. We provide marketing solutions such as marketing campaign management, multichannel communication, and personalization.
With the expansion of our business, we are opening a
Principal Product Manager
position to accelerate our product growth with a specific focus on understanding unmet needs with our current portfolio, building the vision to create a strategic advantage and accelerate our growth.
Role & Responsibilities :
This is a hands-on role. The candidate should be comfortable with deep research and analysis on the product, and not afraid to get into the details.
Strategic Leadership & Vision:
Define and champion the product vision, strategy, and roadmap for our marketing suite, with a strong focus on competitive differentiation and market leadership.
Conduct in-depth competitive analysis to identify product gaps, opportunities, and strategic advantages.
Product Planning & Execution:
Lead the product planning process, translating market insights and competitive intelligence into actionable product specifications, user stories, and detailed requirements.
Prioritize and manage the product backlog, ensuring alignment with business objectives, customer needs, and competitive pressures.
Drive the entire product lifecycle from ideation to launch, iteration, and eventual sunsetting, with a focus on continuous improvement and optimization.
Stakeholder Management & Collaboration:
Effectively communicate the product vision, strategy, and roadmap to key stakeholders, including executives, engineering, design, marketing, sales, and customer support.
Build strong relationships with cross-functional teams to ensure seamless collaboration and alignment throughout the product development process.
Navigate complex organizational structures and effectively influence decision-making at all levels.
Conduct thorough market research, competitive analysis, and customer interviews to identify unmet needs and emerging opportunities.
Develop a deep understanding of our target audience and their evolving needs.
Translate customer feedback and market insights into actionable product improvements and new feature development.
Financial Acumen & Business Impact:
Develop a strong understanding of the product P&L and identify opportunities to drive revenue growth, improve profitability, and optimize costs.
Strong passion for business growth, being customer and data
driven, and "Get Things Done" mind set
Track key product metrics and analyze performance data to identify areas for improvement and optimization.
Make data-driven decisions and recommendations to maximize the business impact of the product.
Serve as a subject matter expert and mentor to other product managers, providing guidance and support on product strategy, planning, and execution.
Share best practices and contribute to the overall growth and development of the product management team.
Mandatory Qualifications :
10+ years of experience in product management, with a strong focus on marketing technology (MarTech).
Bilingual in both English and Business-level proficiency in Japanese (JLPT N2 or higher preferred) required because you will need to liaise with both external and internal stakeholders.
Deep understanding of the marketing technology landscape, including AI, marketing automation, CRM, analytics, personalization, and advertising technologies.
Proven track record of success in a startup or mid-sized company environment.
Experience working in an enterprise environment, with a strong understanding of enterprise sales cycles and customer needs.
Experience with platforms such as Salesforce Marketing Cloud, Adobe Marketing Cloud, Braze, or similar enterprise-grade solutions.
Ability to think strategically and develop a clear product vision and roadmap.
Strong analytical and problem-solving skills, with the ability to identify key insights and opportunities.
Ability to effectively communicate with both technical and non-technical audiences.
Proven ability to build strong relationships with cross-functional teams.
Ability to work effectively with engineering teams to deliver high-quality products on time and within budget.
Strong understanding of financial metrics, including revenue, cost, and profit.
Ability to analyze financial data and make data-driven decisions.
Exceptional research and analytical skills to conduct in-depth product analysis.
Rakuten is an equal opportunities employer and welcomes applications regardless of sex, marital status, ethnic origin, sexual orientation, religious belief, or age.
Seniority level
Seniority level Mid-Senior level
Employment type
Employment type Full-time
Job function
Job function Information Technology
Industries Software Development
Referrals increase your chances of interviewing at Rakuten Asia Pte Ltd by 2x
(Senior) Product Manager - Crypto Payments
Product Manager - Shopee (2026 Campus Recruitment)
We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr