Digital Content Manager

Overview
Are you a strategic, creative and enterprising Digital Content Manager? Do you have a passion for staying current with the latest content marketing and digital trends? Do you think Digital first, last and always? Do you want to work as part of a high-performing marketing team? Are you looking for an organisation with high potential for growth? If you find yourself saying ‘Yes’ to these questions, then keep reading
Housing Market Group, Asia’s Leading Online Property Company, has been at the forefront of innovative, technology-enabled thinking that has transformed the way people search for their homes and make property investments. The Company is now looking to hire a world-class Digital Content Manager to help tell our story across the web and social media, in Asia and beyond.
As a Digital Content Manager, you will be responsible for building and managing Housing Market Group digital content. You will lead the development and execution of clear and concise information and on-brand copy that helps property seekers better understand the challenges and opportunities with the property landscape, including the property search and purchase process, and Housing Market Group role in helping them make a confident property decision. You will be responsible for creating and curating content across the entire funnel, and oversee strategic content that attracts site traffic, converts that traffic into regular users, and nurtures those opportunities to close. You will be an engaging writer and brand storyteller with an eagle eye for editing and proofreading, and you’ll also ideally possess an instinct for good layout (images, graphics, videos and artwork).
Key areas of accountability include writing SEO-based web content, creating email and social media copy, developing thought leadership pieces and eBooks and producing other online content. You will use your experience and expertise to support various strategic marketing initiatives by developing effective and highly compelling content for marketing purposes. You’ll partner with various people – digital content strategists and specialists, marketers, analytics specialists, creative groups, etc. – to identify unmet or insufficient user communication needs and solve them.
Responsibilities
Establish and maintain a digital communications content workflow and multi-channel strategic distribution plan based on best web practices and supporting analytics
Provide editorial strategy and support, including creative and effective copy, for a wide range of cross-company marketing projects
Manage and write original as well as creative content for Housing Market Group, as well as curate relevant content for our users, working closely with in-house Digital Content Specialist(s)
Produce and interpret consistent analytics reports for all digital editorial properties
Serve as editorial project manager for selected initiatives
Suggest and establish process changes to improve overall workflow/publishing efficiency
Collaborate closely with the Consumer Marketing Team on production and distribution efforts
Manage content deployment on key sections of the local property portal and corporate website
Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimised for search and user experience for all channels of content including online, social media, email, mobile, video, print, broadcast and in-person
Analyze Web metrics such as visits, time on site, page views per visit, traffic mix, click-through rates, conversion rates, etc. and on that basis, recommend content optimisations and uncover new content opportunities for the brand
Maintain and update website pages using WordPress
Assist the Consumer Marketing Manager/Social Media Specialist/Videographer in the creation and posting of social media content
Stay current with best practices and the latest trends in content creation and optimization, web analytics, SEO, email marketing and social media
Perform other related duties and responsibilities, as assigned
Qualifications, Experience, Competencies & Skills
Bachelor’s degree or higher in English, Journalism, Communications, Advertising, Marketing, or related field or equivalent education and experience
>6 years of web content production and UI writing experience, as well as experience incorporating best practices in search engine optimisation, social media, dynamic/video content, and editorial planning
4+ years of experience working with content management systems (e.g. WordPress, Sitecore) and good knowledge of content operations
Demonstrated ability to be a creative storyteller who knows how to package and create content that pops in an online/digital environment
Knowledge of cross-platform digital analytics, especially relating to Google Analytics, and native and aggregated social analytics platforms
Demonstrated ability to collaborate with audio/video production teams, graphic designers, web developers, and project managers in writing and creating interactive material
Experience at writing high-quality, engaging copy that’s mobile-first and optimised for SEO
Able to balance business and marketing needs with user needs for clarity and transparency
Demonstrated ability to stay up to date with evolving trends in digital storytelling and analytics
Strong cross-channel copywriting and editing and organisational skills, including the ability to shift voice and tone based on audience and channel
Refined editorial judgment
Effective communication skills, familiarity with AP and Chicago style conventions, excellent spelling and grammar skills.
Strong prioritisation and decision-making skills with proven ability to manage multiple priorities and projects with deadlines
Experience in managing a small team of writers or related skill sets is a must-have
Experience working with e-commerce, technology or online brands/clients is a plus
Experience in Real Estate is highly-desired; minimally, interest in Real Estate is a must-have
Hands-on, hardworking and motivated
Self-motivated, able to work independently as well as part of a team
How to apply
If this sounds like you and you have a passion for the digital space, then please submit your application to
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