Assistant Manager/ Senior Executive, Social Media Growth

7 days ago

Singapore Type A Full time

Overview
We're hiring a strategic, content-savvy social media specialist to be seconded to one of our key clients in the retail sector. This role requires a strong blend of content creation, strategic thinking, trendspotting, and community engagement. You won't just be helping posts perform better – you'll be helping shape what content gets made, how it connects, and why it matters.
You'll work closely with the client's in-house social media and content teams to craft and amplify stories that drive engagement, emotional resonance, and brand affinity – across Facebook, Instagram, LinkedIn, TikTok, YouTube, and emerging platforms.
Platform Scope & Cadence
This is a hands-on role across the following platforms:
Facebook, Instagram, LinkedIn, TikTok, YouTube – with occasional support for emerging or owned channels (e.g. WhatsApp, Telegram).
You will be expected to contribute meaningfully to content and community engagement across multiple platforms multiply times daily, not just monitor or check in occasionally.
This includes ideating, drafting copy, flagging trends, engaging with communities, and contributing to weekly content review discussions.
Content performance and engagement insights will be reported on a weekly and monthly basis, with clear takeaways for optimization. You'll be expected to operate with initiative and momentum – we move fast, test frequently, and respond in real-time when opportunities arise.
Key Responsibilities
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