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Junior Executive, Product
1 week ago
Junior Executive, Product & Engagement Marketing (Retail Banking)
Get to know GXS Bank :
We are living in exciting times. Technology is reshaping how we live and we want to use it to redefine how financial services are offered.
GXS Bank is focused on using technology, data, and trust to design and provide innovative financial solutions, so that good financial tools are available to more people, and our customers can extract more value from their money.
We are a homegrown digital bank - backed by Singtel and Grab. Singtel is Asia’s leading communications group connecting millions of consumers and enterprises to essential digital services while Grab is the leading technology company in Southeast Asia offering everyday services to consumers.
What your scope entails
Amplify our digital bank’s story and services through marketing campaigns and the bank’s digital footprint to driving acquisition, retention and loyalty.
Execute thoughtful and impactful campaigns and communications based on data and sound analysis, to drive consideration and nurture deeper engagement.
Use and develop content for paid and owned channels and communications to drive brand engagement and brand affinity, in turn impacting app usage and stickiness.
The day-to-day activities :
Develop and execute product marketing campaigns and communications on paid media, partner channels, and the GXS website, to acquire high-value app downloads and build brand awareness.
Execute lifecycle marketing strategies and campaigns on owned and in-app channels to drive product usage.
Identify compelling and relevant ways to connect with consumers to drive brand affinity and key messaging on digital platforms.
Provide support for day-to-day marketing operations, including social media monitoring for insights/issues, execution of lifecycle communications on marketing automation tools, and managing campaign calendars, timelines, documentation.
Work closely with the wider marketing team including PR/Corp Comms, business teams, and agency partners to build a strong brand.
The must-haves :
More than 2 years experience in
junior marketing roles , focused on product marketing or lifecycle marketing, with a good understanding of digital marketing. Background in payments, financial services, consumer internet, FMCG is a plus.
Strong understanding of communication fundamentals - what makes a good piece of communication, messaging hierarchy, media landscape, and media planning - required. Experience with App media and Salesforce Marketing Cloud is a plus.
A good understanding of the social landscape and trends that you can turn into differentiated communications on our digital and social channels.
A sense of curiosity and hunger to make things better - observant in identifying patterns and tracking marketing efforts. Intuitive in understanding the cause and using that to continually improve and create impactful work.
Willingness to collaborate with internal stakeholders and agency partners to move things forward in the best way for the brand.
Start-up experience is a major plus; eagerness to operate in an ever-changing, dynamic, highly competitive and fast-paced environment is a must.
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing and Advertising
Industries
Financial Services, Advertising Services, and Consumer Services
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