Marketing Manager

2 weeks ago

Singapore ONE WEDDING GROUP PTE. LTD. Full time

About Us We are a leading wedding group in Singapore with multiple brands under our umbrella, spanning overseas prewedding photography, local wedding photography and videography, bridal gowns, and bridal makeup & hairstyling. Our mission is to deliver unforgettable wedding journeys for couples, from planning and styling to capturing their most cherished moments. We are seeking a Marketing Manager to lead our marketing efforts across the group, driving brand awareness, customer engagement, and business growth. Key Responsibilities Strategy & Leadership Develop and execute integrated marketing strategies to achieve business goals for each brand. Oversee brand positioning, ensuring consistency while highlighting each brand’s unique selling points. Lead, mentor, and manage the marketing team to deliver campaigns with impact and creativity. Monitor marketing budgets and optimize spend across channels. Campaigns & Content Plan, implement, and evaluate digital and offline marketing campaigns (social media, SEM, events, public relations, collaborations, etc.). Oversee content creation, including photography, videography, blogs, and social media assets tailored to our target audience. Performance & Insights Track, analyze, and report on campaign performance across channels, identifying opportunities for growth. Stay updated on wedding and lifestyle trends to inspire innovative campaigns. Use customer insights and data to refine messaging and campaigns. Partnerships & Events Build and manage partnerships with vendors, bridal boutiques, influencers, and media to extend brand reach. Organize and market events such as bridal fairs, workshops, and VIP experiences to drive engagement and sales. Requirements Bachelor’s degree in Marketing, Communications, or related field. Minimum 4–6 years of marketing experience Strong understanding of digital marketing, social media platforms, and content marketing. Creative, detail-oriented, and able to manage multiple projects simultaneously. Experience in lifestyle, fashion, or wedding industries is a plus. Excellent communication and leadership skills. #J-18808-Ljbffr

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