Salesforce Marketing Cloud Personalization Specialist
1 week ago
You will be responsible for collaborating with cross-functional teams, such as Business, Marketing, Product, and data science, to identify personalization opportunities. Your primary duties will involve developing and implementing Salesforce Marketing Cloud Personalization strategies and campaigns. Additionally, you will be configuring and validating Campaigns on the website and Apps through MCP, implementing site mapping changes on the website/App, and managing Catalogue changes in MCP backend.Monitoring and reporting on the performance of campaigns to provide insights for continuous improvement will be an essential part of your role. You will also be expected to train and support team members on using Marketing Cloud Personalization and best practices. Your responsibilities will include providing technical support and troubleshooting for any issues related to Salesforce Marketing Cloud Personalization and managing overall administrative functions within Salesforce Marketing Cloud Personalization, which involves managing roles and permissions and onboarding new users.Qualifications:- A minimum of 5 years of hands-on experience in implementing/configuring Salesforce Marketing Cloud personalization solutions.- Good understanding of web development, including HTML5, CSS, and JavaScript languages.- Experience in creating Salesforce MC Personalization on Sitemap (site elements tagging).- Experience in setting up and maintaining product catalogues.- Experience in creating segments.This is a remote contractual position with a duration of 6 months.,
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