Senior Marketing Manager

1 day ago

Singapore Stryker Group Full time

What you will be doing:
Builds an understanding of the APAC commercial environment
In alignment with global strategy, sets annual and long-range brand/indications strategy to achieve required growth, profit and market share targets for Mako and Enabling Technologies
Creates/distributes scalable assets, tools, marketing campaigns and best practices which can be localized for maximum impact
Identifies education, brand experience and customer engagement opportunities for both internal and external audiences to increase brand perception and value
Development of trust and strong relationships with APAC marketers, sales professionals, internal stakeholders, and key customers
In collaboration with the Divisional/Portfolio Marketing/Local Marketing teams, creation of Annual Marketing Plan and portfolio roadmap over 3-5 year horizon
In collaboration with upstream marketing, identification of key trends in the APAC MET market, providing input to upstream marketing teams for NPD projects
Partner with Division on the creation of Pre-commercialisation plans ensuring priority products for the APAC region are effectively included and planned for through NPD scope.
Working with APAC markets leadership to forecast demand and develop relationships with supply chain partners
Define and execute regional product life cycle including phase-in (launch) and phase-out (PLCM) of products
Provide analysis of business performance, brand perception, and other drivers of future brand performance. Define mitigating actions to deliver on strategy
Partner with divisional resources to develop portfolio through new product development, line extensions, and M&A activity
Work in partnership with local Product Managers in a complex matrix organization, influencing and ensuring execution of Stryker’s APAC strategy and priority product launches.
In partnership with MedEd and Field enablement teams, identify internal training needs and create relevant content and training programs
Create and execute APAC, scalable customer engagement events such as symposia/events/congresses, hands-on opportunities, and medical education programs
Partner with APAC markets to drive consistent branding, messaging, positioning, and maximize pricing of assigned brands based on market, customer, and competitive insights
Identifying and developing KOLs across the region for Mako and Enabling Technologies for Joint Replacement
Support the Spine and T&E divisions in identifying and developing MET KOLs for the Spine and Upper Extremities franchises.
Coordinate the HCP academy plans & execute in line with the power brand strategy
Act as Mentor and deliver training as and when necessary to more other marketers within the APAC and in-market teams
Act as a role model for global organizational, social and moral values
Who are we looking for:
Bachelor’s degree required and MBA preferred
Qualifications in Digital Strategy or Innovation highly desirable
10+ years of work experience required
7+ years medical device or marketing/sales experience preferred
Fluent in English
Excellent communication skills with non-native English speakers
Excellent presentation and interpersonal communication skills
Strong influencing and leadership skills
Strong analytical and problem-solving skills
Must have experience in leading without authority to deliver commercial results
Ability to manage multiple projects while delivering on established timelines
Ability to be persuasive in the absence of organizational authority
Must be able to understand and work within complex interdivisional procedures and policies
Demonstrated proficiency in Microsoft Office (Outlook, Excel, Word & PowerPoint)
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