Luxury Cruises Sales Manager, North Asia

Location: Singapore Department: APAC Sales Reports To: Regional Sales and Marketing Manager, APAC Markets Covered: Mainland China, Taiwan, Hong Kong, and North Asia Position Summary As a key commercial leader within the APAC Sales division, the Luxury Cruises Sales Manager is responsible for driving strategic growth across North Asia for the company's premium cruise portfolio. This role focuses on expanding market penetration, enhancing brand visibility, and increasing passenger yield for luxury ocean and river cruise products. The ideal candidate will bring deep expertise in the cruise industry, a strong network of travel trade partners, and proven success in luxury brand sales. Key Responsibilities Strategic Sales & Market Development Develop and execute APAC sales strategies for FIT, Groups, Charters, and MICE segments, with a focus on high-yield luxury cruise itineraries. Collaborate with senior leadership to align sales initiatives with brand positioning and global commercial goals. Identify and cultivate new revenue streams through preferred travel agency networks, consortia, OTAs, and direct channels. Lead commercial negotiations, contracting, and strategic partnerships to optimize cabin occupancy and onboard revenue. Monitor sales performance using industry-standard KPIs including revenue per passenger (RevPax), yield, and cost per acquisition (CPA). Trade Engagement & Brand Activation Champion the brand through immersive product launches, shipboard events, trade shows, and virtual webinars. Deliver high-touch training programs for travel advisors, focusing on luxury cruise experiences, onboard amenities, and destination immersion. Coordinate ship inspections, familiarization voyages (fam trips), and exclusive trade events to deepen partner engagement. Team Leadership & Development Lead and mentor regional sales managers and business development executives, fostering a culture of excellence and accountability. Implement structured performance management, including KPIs, incentive programs, and professional development plans. Ensure consistent brand representation and sales messaging across all markets. Reporting & Budget Oversight Manage cooperative marketing budgets and ensure ROI through detailed attribution analysis and performance tracking. Provide timely and accurate reporting on sales metrics, market trends, and competitive positioning. Collaborate with finance and operations to ensure alignment with budget forecasts and strategic objectives. Key Relationships Regional Sales & Marketing Manager, APAC Product Development, Marketing, Finance, Legal, and Cruise Operations Teams Preferred Travel Agency Partners, Consortia, OTAs, GSAs Contact Centre and Reservations Teams Shipboard Sales and Guest Services Teams Performance Metrics Achievement of APAC sales, revenue, margin, and passenger targets Delivery of annual travel partner agreements and marketing initiatives Compliance with approved budgets and business development KPIs Growth in premium cabin bookings and onboard spend Qualifications & Experience Required Experience Minimum 5 years in a senior sales role within the cruise or luxury travel industry in APAC Proven success in selling premium or ultra-luxury cruise products Fluent in Mandarin (spoken and written); Cantonese or Simplified Chinese is a plus Strong understanding of cruise distribution models and trade dynamics Skills & Attributes Deep knowledge of luxury cruise products, itineraries, and guest experience standards Exceptional communication, presentation, and relationship-building skills Proficient in CRM platforms (e.g., Salesforce) and Microsoft Office Suite Highly organized, detail-oriented, and able to manage multiple priorities Willingness to travel extensively and work flexible hours as required Passion for luxury travel and delivering exceptional partner and guest experiences Additional Requirements Compliance with company policies and relevant employment legislation Familiarity with Work Health & Safety, EEO, Anti-Discrimination, and Anti-Harassment standards Ability to represent the brand with professionalism and integrity in all marketsate Application Instructions: Interested candidates are invited to apply by submitting an updated resume that includes your notice period, current salary, and expected salary. Please email your application to The closing date for applications is 15 November 2025. #J-18808-Ljbffr