Product Manager
5 days ago
Product Manager – Notifications, Buyer & Marketing Join to apply for the Product Manager – Notifications, Buyer & Marketing role at Shopee As a product manager in Shopee Marketplace Notifications Team, you will play a crucial role in enhancing user engagement through personalized and timely notifications. You will work closely with cross‐functional teams including engineering, marketing, and data analytics to develop and optimize notification strategies that boost platform traffic, drive user retention, increase conversions, and improve the overall shopping experience. Job Description Product Strategy Development – Define and execute product strategies for push notifications and in‐app notifications, tailored for different types of users (e.g., buyer and seller). Leverage latest technologies/algorithms to improve notification efficiency and reach business goals. A/B Testing and Optimisation – Design and execute A/B experiments to evaluate the effectiveness of different strategies. Continuously optimise notification content, timing, and user targeting to drive platform traffic while ensuring a good user experience. User Research and Data Analysis – Conduct research to understand user and business needs. Track key metrics, analyse performance data, and identify trends to optimise strategies and inform product decisions. Product Development Support – Write clear user stories and PRDs. Prioritise features and enhancements based on user needs, business goals, and technical feasibility. Cross‐Functional Collaboration – Work with design, engineering, and data science teams to implement features and ensure timely delivery. Partner with local markets and product lines to align notifications with broader promotional strategies. Requirements Education: Bachelor's degree or above in Business, Marketing, Computer Science, or a related field. Experience: Minimum 3 years of product management experience, preferably in e‐commerce or digital marketing. Familiarity with notification systems, A/B testing, and data analysis is advantageous. Skills: Strong analytical skills, data‐driven decision making, excellent communication and collaboration across teams. Knowledge of e‐commerce platform and user engagement strategies is a plus. Personal Attributes: Highly organised, detail‐oriented, proactive, results‐oriented mindset, adaptable, and curious to learn. Seniority level Mid‐Senior level Employment type Full‐time Job function Project Management, Strategy/Planning, and Product Management Industries Internet Marketplace Platforms and Technology, Information and Internet #J-18808-Ljbffr
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