APAC Marketing Manager
6 days ago
Executive Search - Commercial Leadership About the Role Our client, a leading name in its industry, is seeking a highly driven APAC Marketing Manager to lead brand presence, consumer engagement, and market growth across Asia Pacific. This is a strategic and hands‐on role, ideal for a marketer with strong regional expertise, deep understanding of luxury consumer behavior, and the ability to drive brand desirability across diverse markets. Key Responsibilities Brand & Marketing Strategy Develop and execute integrated marketing strategies for APAC to strengthen brand equity and desirability. Localize global brand guidelines into effective regional campaigns that resonate with diverse APAC markets. Lead annual marketing planning, budgeting, and performance tracking. Design and cascade luxury marketing campaigns and activations frameworks and structures across the region. Campaign Management Oversee 360° marketing campaigns—including retail activations, digital, PR, events, and product launches. Ensure consistent and premium brand messaging across all touchpoints. Partner with global HQ to align on creative direction, assets, and campaign timelines. Events & Omnichannel Activation Partner closely with sales team to roll out exclusive brand activations and client engagement private events. Work with partners to drive activation calendars, pop‐ups, boutique events, and client‐centric initiatives. Market Insights & Business Partnership Track market trends, competitive movements, and consumer insights to identify growth opportunities. Act as a key business partner to country teams, ensuring strategic alignment and successful execution. Team & Stakeholder Management Manage local market marketers/agencies across the region. Coordinate with cross‐functional teams (global, merchandising, e‐commerce, PR) to ensure cohesive brand execution. Requirements Bachelor's degree in Marketing, Communications, Business, or related field. 6–10 years of regional marketing experience—at least 3 years in luxury fashion, beauty, watches/jewellery, or premium lifestyle brands. Demonstrated success in delivering 360° marketing campaigns across multiple APAC markets. Strong understanding of digital, CRM, and omnichannel marketing in a luxury environment. Exceptional stakeholder management, communication, and project leadership skills. Creative mindset with a strong eye for aesthetics and brand storytelling. Ability to thrive in a fast‐paced, matrixed organisation. Seniority Level Mid‐Senior level Employment Type Full‐time Job Function Marketing Industries Retail, Wholesale Luxury Goods and Jewelry, and Retail Luxury Goods and Jewelry Kallang, Central Singapore Community Development Council, Singapore 2 days ago #J-18808-Ljbffr
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